Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’
Event Marketer: B to C Events
APRIL 18, 2024
Hosted on electronic music hub Beatport, the experience had attendees remixing the iconic “House of the Dragon”/”Game of Thrones” theme song, with Ed Banger Records, Beatport and HBO serving as challenge judges. Attendees could also get “glowy” beauty looks by celebrity makeup artists based on trend-inspired collaborative Boards on Pinterest.
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