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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike. Throughout NBA All-Star 2025, hosted Feb. Heres a look at how top brands held (center) court.

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An Impressionist Wedding in Maui Inspired by Nature’s Canvas

Style Me Pretty

What made their engagement unique was its unexpected timing – neither had planned for an immediate proposal, but life’s subtle nudges revealed the perfect moment. This masterpiece transformed into an interactive installation, where guests were invited to contribute their own brushstrokes throughout the evening.

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Timeless Elegance for a Classic Summer Design at Saint Johns Resort

Style Me Pretty

The florist created focal moments through out the venue with greenery installed to the center point Gazebo in the reception room, with a long captain style table underneath the gazebo. The captains table was the highlight of the room, with a lush floral runner and endless candles.

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FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Sh?gun’

Event Marketer: B to C Events

“When we’re building a campaign, we definitely want to make sure we cast a wide net, but for something like ‘Shōgun,’ we also need to craft specific messaging and engagements so that they feel customized to the audience. In the two weeks leading up to the Hulu premiere on Feb.

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Trends in Event Planning: What's Hot and What's Not

Souvenir Weddings & Events

Staying up-to-date with the latest trends is crucial for event planners to create memorable and engaging experiences for attendees. This can be achieved through interactive installations, virtual reality (VR) experiences, augmented reality (AR) elements, or themed environments that engage all the senses. Let's dive in!

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The Brief: Vodka Iced Tea Parties and Beverly Hills Boomboxes

Event Marketer: B to C Events

( Agency: Preacher) NETFLIX IS BLASTING ’80S TUNES ACROSS THE UK Netflix is pumping up the jams and the ’80s nostalgia across the UK with larger-than-life boombox installations designed to tout its film “Beverly Hills Cop: Axel F,” which debuts July 3.

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The Brief: Flavor Fantasies and GenAI Lofts

Event Marketer: B to C Events

And for online grocery delivery brand FreshDirect, that stat signaled an opportunity for IRL engagement. DRINK IF YOU DARE This cross-continental news item comes to you from the streets of Johannesburg, South Africa, where a Fanta stunt confounded then delighted consumers brave enough to engage with the activation.