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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike. Throughout NBA All-Star 2025, hosted Feb. Heres a look at how top brands held (center) court.

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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

All this is possible thanks to software-as-a-service (SaaS) companies that have helped retail brands enhance engagement, facilitate the management of complex events, and personalize customer experiences on an unprecedented scale, across channels.

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Local Collabs, College Campuses: Inside Hulu’s ‘Black Cake’ Experiential Campaign

Event Marketer: B to C Events

“We really see these brands as collaborators and storytellers with us because we know that they play a critical role in helping us to drive awareness for our stories, like ‘Black Cake.’ What we strive to do is create a portfolio of partnerships that will allow us to authentically engage each one of them.” Matthews says.

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A Quick Guide To Types of In-Store Retail Events

Eventtia

From product launches and demonstrations to workshops and themed experiences, the types of in-store retail events are as diverse as the brands and industries they represent. Let’s explore some of the most common and effective types of in-store retail events and how they enhance the customer journey. ?

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Field Report: King’s Hawaiian Launches the Snack House Tour with Eli Manning and a Pretzel Bites Mobile

Event Marketer: B to C Events

It will be hitting the road over the next eight months, pulling the 24-foot-long Snack House trailer to high-profile consumer events, one-off activations and retail locations. Driving home the decidedly analog and tactile engagement with its Ohana vibes was a Pac-Man game. Who could resist?)

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The Ultimate Event Planning Checklist: 7 Phases to Create a Winning Event

Eventtia

It was built in collaboration with large global organizations that run hundreds or even thousands of events yearly, including consumer events and experiences, conferences, congresses, and more. For a retail brand, it could be an exclusive first look at a new product line or deep discounts. Plan for guest engagement and hospitality.

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What it means to purchase an ethically made engagement or wedding ring

Mindfully Wed

Buying an engagement or wedding ring is a huge investment for couples. Whether you’re planning on popping the question to your partner, or you’re engaged and looking to purchase that special piece of jewellery together, there’s a few things to consider before your big investment. What are the benefits of using a custom jeweller?