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14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike. Throughout NBA All-Star 2025, hosted Feb. Heres a look at how top brands held (center) court.
All this is possible thanks to software-as-a-service (SaaS) companies that have helped retail brands enhance engagement, facilitate the management of complex events, and personalize customer experiences on an unprecedented scale, across channels.
“We really see these brands as collaborators and storytellers with us because we know that they play a critical role in helping us to drive awareness for our stories, like ‘Black Cake.’ What we strive to do is create a portfolio of partnerships that will allow us to authentically engage each one of them.” Matthews says.
From product launches and demonstrations to workshops and themed experiences, the types of in-store retail events are as diverse as the brands and industries they represent. Let’s explore some of the most common and effective types of in-store retail events and how they enhance the customer journey. ?
It will be hitting the road over the next eight months, pulling the 24-foot-long Snack House trailer to high-profile consumer events, one-off activations and retail locations. Driving home the decidedly analog and tactile engagement with its Ohana vibes was a Pac-Man game. Who could resist?)
It was built in collaboration with large global organizations that run hundreds or even thousands of events yearly, including consumer events and experiences, conferences, congresses, and more. For a retail brand, it could be an exclusive first look at a new product line or deep discounts. Plan for guest engagement and hospitality.
Buying an engagement or wedding ring is a huge investment for couples. Whether you’re planning on popping the question to your partner, or you’re engaged and looking to purchase that special piece of jewellery together, there’s a few things to consider before your big investment. What are the benefits of using a custom jeweller?
In today’s competitive business landscape, event tech has become indispensable for big retail companies looking to drive growth, engage customers, and strengthen brand presence. We can’t ignore the impact of event technology on a retail company’s events strategy.
Hosting in-store events is an effective strategy for engaging customers, boosting sales, and creating memorable experiences. Whether you are a small boutique or a large retail chain, organizing a successful in-store event requires careful planning and execution. Aim for a date and time that maximizes attendance and engagement.
Headquartered in San Diego, California, Whova caters to various sectors, including healthcare institutions, colleges, retail companies, charities, and public authorities. Finding optimal solutions for large global companies, especially those leading the retail sector, becomes a significant consideration.
This ensures everyone has aligned expectations and understands the financial constraints and objectives, leading to more harmonious collaborations and fewer misunderstandings. Other Vendors Agency Costs: Large retail brands often use agencies to handle event details, which have their fees.
While multiple technology companies offer digital solutions for B2B event management, few are committed to delivering software solutions tailored for consumer and luxury retail events. For large global companies, especially those at the forefront of the retail sector, finding the optimal solutions becomes a significant consideration.
Some platforms, like Eventtia, have strong client bases in sectors such as enterprise, luxury retail, and education. Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. Is Cvent a CRM?
When engaging with an event management software provider, companies enter into a partnership that grants them access to advanced digital solutions and resources. However, there are clear differences between regular SaaS vendors and platforms offering both digital solutions and collaborative partnerships.
It’s worth noting that while multiple technology companies provide digital solutions for B2B event management, only a handful are committed to delivering software designed for consumer and luxury retail events. Event organizers can customize all the fields and organize attendees to best suit your audience to maximize engagement.”
In-store events are promotional activities within a physical retail space, such as a store or a shopping center, focused on creating an exciting shopping experience. In an age of cut-throat competition, retail events are a great way to engage with your customers and form relationships.
For example, Eventtia presents a varied portfolio concentrated on luxury and retail consumers and long-term clients in the education sector. This strategic focus allows Eventtia’s team to innovate continually, addressing the ever-evolving needs of retail companies.
Industry Niche and Scope Eventtia specializes in developing solutions for the retail industry, particularly consumer and luxury brands, while also partnering with enterprise, event agencies, governmental agencies and universities globally.
For example, Eventtia has a rich portfolio of luxury and retail consumer customers. Industry Niche and Scope Although Eventtia is working with multiple entity types, such as governmental agencies and worldwide universities, the company is developing solutions for the retail industry , specifically focusing on consumer and luxury brands.
For example, Eventtia has a rich portfolio of luxury and retail consumer customers. Industry Niche and Scope Although Eventtia is working with multiple entity types, such as governmental agencies and worldwide universities, the company is developing solutions for the retail industry , specifically focusing on consumer and luxury brands.
For example, Eventtia has a rich portfolio of luxury and retail consumer customers. Industry Niche and Scope With its headquarters in San Diego, California, Whova serves multiple entities, such as healthcare institutions, colleges, retail companies, charities, and public authorities.
For instance, Eventtia serves various clients in luxury, retail, and education. Collaborations with prestigious brands like the Pierre Fabre group, NAOS Bioderma, Pernod Ricard group, Dior, Toyota, Axa, and BMW underscore its global impact. This strategic focus drives continuous innovation to meet the dynamic needs of retail companies.
For instance, Eventtia serves various clients in luxury, retail, and education. Collaborations with prestigious brands like the Pierre Fabre group, NAOS Bioderma, Pernod Ricard group, Dior, Toyota, Axa, and BMW underscore its global impact. This strategic focus drives continuous innovation to meet the dynamic needs of retail companies.
For instance, Eventtia boasts a diverse luxury, retail, and education clientele. Industry Niche and Scope While Eventtia collaborates with various entities, including governmental agencies and global universities, it predominantly tailors solutions for the retail industry, emphasizing consumer and luxury brands.
For instance, Eventtia boasts a diverse luxury, retail, and education clientele. Industry Niche and Scope While Eventtia collaborates with various entities, including governmental agencies and global universities, it predominantly tailors solutions for the retail industry, emphasizing consumer and luxury brands.
For example, Eventtia has a rich portfolio of luxury and retail consumer customers. Industry Niche and Scope With its headquarters in San Diego, California, Whova serves multiple entities, such as healthcare institutions, colleges, retail companies, charities, and public authorities.
Collaboration with internal and external stakeholders Another challenge multi-brand companies face when running events is collaborating with internal and external stakeholders. For example, some brands may focus on attendance or engagement rates, the number of qualified leads, or revenue.
Collaboration Through Social Media. Build engaging content through themes, highlight speakers or host an event-specific chat, and show off conference swag or prizes. Consider an oyster-shucking station, bring in food trucks, or host a contest to name a beachy cocktail after your group.
From Mastercard’s continuously evolving cardholder club to PUMA Golf’s summer-themed lounge (more on these below), sponsors worked collaboratively with the API team to outline the best footprints and experiences to reach their engagement goals.
To visually bring the ofrendas to life, Don Julio partnered with Mexican visual artist and historian Betsabeé Romero and Mexican floral designer Juan Rentería to collaborate on the creative concept and help guide local artists in each location. When the brand recognized that the artists’ L.A. shows, Oct.
With these criteria in mind, we’ll evaluate EventMobi and its alternatives, focusing on their event management tools to streamline processes and enhance attendee engagement through a unified system. Attendee Engagement Tools: Interactive polls, Q&A sessions, gamification, and networking lounges.
It emerged as a digital solution for companies adapting to digital events during the COVID-19 pandemic, offering interactive features like high-quality streaming, customizable event pages, and engagement tools such as live Q&A and polls. Engagement Tools : Live Polls : Capture attendee opinions instantly.
Eventtia provides a full suite of event management capabilities, including registration, payment processing, event marketing, attendee engagement, networking, and detailed analytics. It also excels in facilitating virtual events, providing tools and solutions designed to create engaging experiences for attendees.
Hopin and RingCentral serve various industries, including technology, healthcare, finance, manufacturing, education, government, retail, and hospitality. Eventtia partners with a wide range of organizations globally, including top retail groups, pharmaceutical companies, NGOs, government agencies, and event management firms.
Email Marketing: Enables targeted email campaigns to promote events and engage with potential clients. Eventtia provides a full suite of event management capabilities, including registration, payment processing, event marketing, attendee engagement, networking, and detailed analytics.
These tools help create engaging experiences that foster audience interaction and satisfaction: Event Registration and Ticketing : Customizable forms and secure payment processing. Analytics and Reporting : Real-time insights on registrations, engagement, and ROI. Main Features: What Are the Main Features Provided by Swoogo?
Per usual, well bypass coverage of the city tree-lighting ceremonies, corporate galas and virtual gift shops in favor of hands-on brand experiences aimed at deepening engagement and spreading joy. Tis the season. This season, more than 100,000 visitors will pass through the halls of the White House, which will host 23 holiday parties.
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