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FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Sh?gun’

Event Marketer: B to C Events

Nobu Hospitality is known for its high-end dining and hotel experiences around the world that blend modern luxury and Japanese tradition, making the brand the perfect fit for a partnership with FX on its new series “Shōgun.” In the two weeks leading up to the Hulu premiere on Feb. In the two weeks leading up to the Hulu premiere on Feb.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer: B to C Events

Audible also popped up at the 1497 South Asian Lodge, collaborating with nonprofit 1497 to provide a listening station where attendees could hear excerpts of Audible Originals from South Asian creators. Hospitality giant TAO activated a ski-themed, brand-rich activation spanning 23,500 square feet of space at Utah Film Studio.

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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer: B to C Events

Kate Spade’s technicolor infinity room was a spring-themed space where festivalgoers could partake in a “perception-altering” experience by stepping inside a floral installation set against a spring landscape, prompting plenty of selfies. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.)

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Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge

Event Marketer: B to C Events

So the brand teamed up with hospitality organization Alterra Mountain Company to bring The Lodge, and the brand love, to Mammoth Mountain Resort in California and Steamboat Ski Resort in Colorado. Inside a replica ski gondola, Adventure to the Peak took fans on a 4D-simulated ride that featured Paramount+ characters.

Media 89
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Best Catering Software of 2022 – Reviews of Top Solutions & CRMs

Planning Pod

Whether you offer on-site or off-site catering, dropoff or pickup, Planning Pod’s comprehensive catering software solution is trusted by 20,000+ hospitality, food services and event professionals because it…. Planning Pod simplifies collaboration among team members and vendors. Let’s unpack those one at a time. Tripleseat.

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Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open

Event Marketer: B to C Events

For all things US Open-related, including activation submissions and agency credit, contact Kait Shea, kshea@accessintel.com AMERICAN EXPRESS American Express gave consumers a taste of its legendary relationship with the US Open by collaborating on a tennis-inspired, limited-edition Van Leeuwen ice cream flavor, “Match Point Chip x Amex.”

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Ready to Be Surprised? Meet Different in ‘The City Different’

Cvent: Event Marketing

Santa Fe stands as an unparalleled beacon for collaboration and innovation in contemporary art. After establishing a local presence in both music and other harder-to-define ventures, the Meow Wolf arts production collective opened what they call an “immersive art installation” at the House of Eternal Return.