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FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Sh?gun’

Event Marketer: B to C Events

Nobu Hospitality is known for its high-end dining and hotel experiences around the world that blend modern luxury and Japanese tradition, making the brand the perfect fit for a partnership with FX on its new series “Shōgun.” In the two weeks leading up to the Hulu premiere on Feb. In the two weeks leading up to the Hulu premiere on Feb.

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The Brief: Billboard Races and Bratty Birds

Event Marketer: B to C Events

Agency: Pablo) Photos: Courtesy of Gymbox CARVEL IS SPRINKLING ON THE WHIMSY AT ITS NEW RESTAURANT Carvel marked its 90 th birthday in August, and earlier this month, it also marked its first-ever restaurant collaboration. To spread the word about Buttermilk Baby, Carvel and Berg Hospitality hosted a VIP launch event on Sept.

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Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open

Event Marketer: B to C Events

For all things US Open-related, including activation submissions and agency credit, contact Kait Shea, kshea@accessintel.com AMERICAN EXPRESS American Express gave consumers a taste of its legendary relationship with the US Open by collaborating on a tennis-inspired, limited-edition Van Leeuwen ice cream flavor, “Match Point Chip x Amex.”

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Hot Property: Eight Ways to Activate a Night Market

Event Marketer: B to C Events

Photo: Courtesy of 626 Night Market INTEL X NRG Earlier this month, Intel and esports company NRG marked the launch of a new collaboration aimed at “pushing the boundaries of gaming” and showcasing new Intel Core Ultra desktop processor technology with the Intel x NRG Night Market. 11, the brands transformed L.A.’s

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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer: B to C Events

Kate Spade’s technicolor infinity room was a spring-themed space where festivalgoers could partake in a “perception-altering” experience by stepping inside a floral installation set against a spring landscape, prompting plenty of selfies. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.)

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Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge

Event Marketer: B to C Events

So the brand teamed up with hospitality organization Alterra Mountain Company to bring The Lodge, and the brand love, to Mammoth Mountain Resort in California and Steamboat Ski Resort in Colorado. Inside a replica ski gondola, Adventure to the Peak took fans on a 4D-simulated ride that featured Paramount+ characters.

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Hotel event management software: How we helped Hotel Salem boost lead response time, get paid faster and save 62+ hours/ month

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Our software solutions have helped hundreds of hospitality and event professionals streamline their venue management processes, enabling them to serve more clients, increase revenues and cut down on busywork. You can also automate the payment process with invoice payment installment reminders or automated payments.