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Grand Ex 2024: Taco Bell and a Cast of Partners Score the Campaign of the Year with ‘Live Más LIVE’

Event Marketer: B to C Events

Taco Bell rewrites the playbook on experiential earned media with a big-tech-style launch event Live Más LIVE garnered more than 7 billon media impressions and 632 pieces of media coverage of onstage announcements, including the new Cheez-It Crunchwrap Supreme. and earned media standpoint, this was an entirely new approach.

Media 90
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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer: B to C Events

In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. Agency: Wavemaker) Photo credit: Stephen Speckman TAO HOSPITALITY GROUP “Better-for-you” soda brand Poppi served as presenting sponsor of TAO Park City.

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FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Sh?gun’

Event Marketer: B to C Events

Nobu Hospitality is known for its high-end dining and hotel experiences around the world that blend modern luxury and Japanese tradition, making the brand the perfect fit for a partnership with FX on its new series “Shōgun.” In the two weeks leading up to the Hulu premiere on Feb.

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The Ultimate Event Planning Checklist: 7 Phases to Create a Winning Event

Eventtia

It was built in collaboration with large global organizations that run hundreds or even thousands of events yearly, including consumer events and experiences, conferences, congresses, and more. Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more.

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Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge

Event Marketer: B to C Events

So the brand teamed up with hospitality organization Alterra Mountain Company to bring The Lodge, and the brand love, to Mammoth Mountain Resort in California and Steamboat Ski Resort in Colorado. Generating that groundswell of buzz and maintaining it, however, has required the help of media and influencer partners. “In

Media 90
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Wedding venue management software: How we saved Hidden Barn Venue from spreadsheet paralysis and saved them 62 hours a month

Planning Pod

Challenge: Collaboration issues and organizational deficiencies caused by using an imperfect tool for the job. In addition to her position as a wedding planner at Hidden Barn Venue, she also holds down a full-time day job as a project manager at a local hospital, where her focus is on organization. “I’m

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Luxury Weddings in Dubai

Planned For Perfection

It allowed us to network and collaborate with fellow industry colleagues from all over the world and showcased Dubai's unparalleled potential as a premier destination for luxury weddings and celebrations worldwide. The by-invitation-only event took place from the 16th to the 18th of February 2024 in Dubai.