Grand Ex 2024: Taco Bell and a Cast of Partners Score the Campaign of the Year with ‘Live Más LIVE’
Event Marketer: B to C Events
JULY 9, 2024
Taco Bell rewrites the playbook on experiential earned media with a big-tech-style launch event Live Más LIVE garnered more than 7 billon media impressions and 632 pieces of media coverage of onstage announcements, including the new Cheez-It Crunchwrap Supreme. and earned media standpoint, this was an entirely new approach.
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