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Expedia Pops up a Larger-than-life Parasol Art Installation for New Orleans Jazz Fest

Event Marketer: B to C Events

“A key thing that we’ve learned works really lovely is this idea of collaborating with local talent to help them tell the story and elevate their own place to invite the world to come and experience the festival.” Agencies: Kamp Grizzly (creative, production, management); PR Dept (media relations support).

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

Together, the artist and tequila maker unveiled an 1800 Cristalino Court installation designed to transport consumers to the blue agave fields of Jalisco, Mexico. Both Xtadium and Horizon are owned by the social media giant. Among highlights were custom cocktails, a custom 1800 Tequila shot clock and live tunes spun by DJ Supernova.

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FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Sh?gun’

Event Marketer: B to C Events

27, FX and Nobu collaborated on several experiences inspired by the Japanese historical drama at five Nobu locations across the U.S. A producer from “Shōgun” collaborated with the marketing team on the campaign, helping to translate elements from the screen to the real world. In the two weeks leading up to the Hulu premiere on Feb.

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The Brief: Vodka Iced Tea Parties and Beverly Hills Boomboxes

Event Marketer: B to C Events

( Agency: Preacher) NETFLIX IS BLASTING ’80S TUNES ACROSS THE UK Netflix is pumping up the jams and the ’80s nostalgia across the UK with larger-than-life boombox installations designed to tout its film “Beverly Hills Cop: Axel F,” which debuts July 3. No disturbing the peace here.

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How Jameson is Rabble-rousing Fans with a ‘Touch Down in Dublin’ Tailgate Tour

Event Marketer: B to C Events

But the brand is up to the task with its sights set on driving earned media and infiltrating football fans’ consideration set on game days. So we partnered with Ryan Fitzpatrick and launched an earned media and social campaign to bring professional football to Dublin. You think about sports, it’s a beer occasion.

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Event Marketer Joins Forces with the Experiential Marketing Measurement Coalition

Event Marketer: B to C Events

Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of their events.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer: B to C Events

In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. From cozy chalets to themed soirees, here’s a taste of the action from Park City. Learn more about Adobe on Main in our interview with chief brand officer Heather Freeland.