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The Brief: Ancestral Altars and Comfort Zones

Event Marketer: B to C Events

DON JULIO INSTALLS OFRENDAS AROUND THE GLOBE FOR DÍA DE LOS MUERTOS Don Julio has a penchant for sharing Mexican culture with the world, and there’s no better time to do it than during Día de los Muertos (Nov. 1-2), the beloved Mexican holiday that honors loved ones who have passed away. We say: ¡Salud! Agencies: Hunter, experiential and p.r.;

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How the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies

Event Marketer: B to C Events

Cosmetics will be there to help welcome the pop star and her fans to “The Racing Capital of the World” through a cross-collaboration with Purdue University, merging academia, beauty and motorsports. A FRIENDSHIP BRACELET STATEMENT On top of the oversized friendship bracelet installation that adorned the Caesars Superdome during the Oct.

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FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Sh?gun’

Event Marketer: B to C Events

27, FX and Nobu collaborated on several experiences inspired by the Japanese historical drama at five Nobu locations across the U.S. A producer from “Shōgun” collaborated with the marketing team on the campaign, helping to translate elements from the screen to the real world. In the two weeks leading up to the Hulu premiere on Feb.

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The Brief: Billboard Races and Bratty Birds

Event Marketer: B to C Events

Agency: Pablo) Photos: Courtesy of Gymbox CARVEL IS SPRINKLING ON THE WHIMSY AT ITS NEW RESTAURANT Carvel marked its 90 th birthday in August, and earlier this month, it also marked its first-ever restaurant collaboration. And was promptly tossed out of Little Caesars Arena—but not before causing a commotion on social media.

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The Brief: Ketchup Insurance and Firehouse Takeovers

Event Marketer: B to C Events

At the Fan Shop, attendees can pick up series-themed friendship bracelets designed in collaboration with Little Words Project (25 percent of proceeds will benefit Hargitay’s Joyful Heart Foundation), and at a custom kiosk, fans can check out a commemorative 25th anniversary newspaper and limited edition t-shirt.

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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer: B to C Events

There were also airbrush tattoos, photo moments, festive balloon installations, listening stations and a bar and patio area where attendees could cash in two drink tickets and chill out. REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda.

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A Quick Guide To Types of In-Store Retail Events

Eventtia

These events can include pop-up shops, interactive installations, or themed displays that align with the brand’s values, aesthetics, or target market. Celebrity or Influencer Collaborations Collaborating with celebrities or influencers can significantly enhance the appeal and reach of an in-store retail event.

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