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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

Photo credit: Cory Grimes for Complex FOOT LOCKER Foot Lockers two-story All-Star experience in San Franciscos Union Square served as a showcase of major brands sold by the retailer, like Nike, Jordan Brand, adidas, ANTA, PUMA, Converse, Crocs and New Era Cap. The centerpiece of Jordan Brands All-Star presence was the Jordan Fam Fest on Feb.

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A Quintessential Cape Cod Wedding Day at Chatham Bars Inn

Style Me Pretty

Siri and Austin collaborated closely with Brackish to ensure that the bow ties complemented their vision for the day. Crew, exuding a classic yet relaxed vibe perfect for their coastal wedding. Each member of the wedding party selected a bow tie from Brackish, a Charleston-based company known for its unique designs.

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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

All this is possible thanks to software-as-a-service (SaaS) companies that have helped retail brands enhance engagement, facilitate the management of complex events, and personalize customer experiences on an unprecedented scale, across channels. Streamlining collaboration. Facilitating connections with suitable influencers.

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A Quick Guide To Types of In-Store Retail Events

Eventtia

From product launches and demonstrations to workshops and themed experiences, the types of in-store retail events are as diverse as the brands and industries they represent. Let’s explore some of the most common and effective types of in-store retail events and how they enhance the customer journey. ?

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Local Collabs, College Campuses: Inside Hulu’s ‘Black Cake’ Experiential Campaign

Event Marketer: B to C Events

“We really see these brands as collaborators and storytellers with us because we know that they play a critical role in helping us to drive awareness for our stories, like ‘Black Cake.’ And they really help us surprise and delight our fans and bring authenticity and relevance to the key audience that we want to reach in our marketing.”

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Field Report: King’s Hawaiian Launches the Snack House Tour with Eli Manning and a Pretzel Bites Mobile

Event Marketer: B to C Events

It will be hitting the road over the next eight months, pulling the 24-foot-long Snack House trailer to high-profile consumer events, one-off activations and retail locations. Parked behind him was a branded Ford F-250 pickup truck with a larger-than-life Soft Pretzel Bites package fabricated on a grassy base on the cab.

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The Brief: Basketball Bodegas and Dairy Deprogramming Zones

Event Marketer: B to C Events

The Summer League experience at Thomas & Mack Center included exclusive retail drops, brand and designer collaborations, food inspired by players’ deli favorites, a gaming area, craft cocktails and myriad player appearances. (The deli setup was seen earlier this year at NBA All-Star Weekend in Indianapolis.)

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