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The Positive and Negative Effects of Social Media - How to Manage Wedding Client Expectations vs. Budget

Certified Wedding Planner Society

In an era dominated by social media, its influence permeates every aspect of our lives, including the wedding industry. This blog will explore the positive and negative effects of social media, and how to manage wedding/client expectations, while offering insight on overcoming the common hurdle of "sticker shock."

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The Psychology of Why Couples Book with Private Venues

Certified Wedding Planner Society

From effective communication with clients, to collaborating closely with private venue partners, wedding planners need to meet the needs of couples, while ensuring a seamless and successful event. Couples are increasingly attuned to the visual and social aspects of their weddings, often drawing inspiration from the digital realm.

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The Power of Reviews: Build and Maintain a Stellar Reputation

Rock Paper Coin

If they are unresponsive after a few attempts to communicate with them. Share them far and wide – on your website, social media, and marketing materials! Collect testimonials from satisfied clients and feature them prominently on your website, social media, and marketing materials.

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Unlock the power of personalization: How data can supercharge your event customer journey

Planning Pod

By leveraging data-driven insights, you can personalize your communication and tailor the customer journey for each lead, resulting in stronger relationships, higher engagement, and ultimately, more event bookings and business growth. One powerful (and oft-misunderstood) tool at your disposal?

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The Perfect Fit: A Guide to Choosing Your Wedding Suppliers

Willow and Rust

Utilise online resources such as wedding directories, supplier websites, and social media platforms to explore your options and gather information about their services. Use this opportunity to ask questions, share your ideas and preferences, and assess their communication style, responsiveness, and professionalism.

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Capturing Moments: Hiring the Right Photographer for Your Event

Pleasantdale Château

In today’s digital age, social media is a powerful tool for researching and vetting potential photographers. Platforms like Instagram, Facebook, and Pinterest are not just social networks; they are expansive portfolios showcasing the latest work of professional photographers.

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Wedding Trends 2024: Tips for New and Aspiring Planners

Carissa Kruse Weddings

I recommend setting up a virtual consultation with your clients to discuss their options and how you can make their wedding day unforgettable, even if some guests cannot physically attend. But virtual consultations come with their own set of challenges. Moreover, virtual consultations require strong communication skills.