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Unlock the power of personalization: How data can supercharge your event customer journey

Planning Pod

By leveraging data-driven insights, you can personalize your communication and tailor the customer journey for each lead, resulting in stronger relationships, higher engagement, and ultimately, more event bookings and business growth. Dynamic recommendations: Integrate recommendation engines on your website.

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Event Tech and the Life Cycle of Events

Planning Pod

To stay ahead of the curve and be an innovator in events, don’t hesitate to think the same way technical engineers do. One central source for business communication and contact information goes a long way in organizing conversations with clients, vendors, and staff – a key component both before and after events are complete.

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Content Strategy: A Must for a Wedding Business Success Guide

Carissa Kruse Weddings

SUMMARY: Harnessing social media, leveraging email marketing, utilizing short-form videos on platforms like IG Reels and TikTok, and creating engaging blogs and Pinterest pins are integral elements in the recommended 4-stage content strategy for a thriving wedding business. Remember, consistency is critical in social media marketing.

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The Three Most Important Things You Need on Your Website

Rock Paper Coin

Let’s dive into the three pillars of a top-notch website, designed to make your business thrive: PRICING, EMAIL, AND LOCATION PRICING WITH PURPOSE Pricing is more than just a figure; it’s a communication tool that speaks volumes about your brand. SEO Magic : Optimize your website for search engines.

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How data empowers event businesses: Mitigating slow seasons and thriving during peaks

Planning Pod

Targeted promotions: Use that customer segmentation data you worked so hard to document to launch targeted email or social media campaigns with special offers for slow periods. Just be sure to communicate any pricing adjustments transparently to maintain trust and avoid customer confusion.

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How to Manage Venue and Catering Leads for Better Business Results

Planning Pod

Generating venue / catering leads online requires a mix of solid event venue and caterer marketing tactics , including professional website design, sound SEO (search engine optimization) practices, good use of social channels and possibly outreach via email. Nurture Your Leads with Frequent, Timely Communications.

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Powerful Referral Marketing Strategies for Events

Eventtia

Also, check search engines using keyphrases like “top 10 speakers in [niche]” and “5 best [niche] speakers in [location]”. Use social listening – Monitor social media users in your niche and determine the speakers they want to see at an event. Use Google Ads and strive to get on the first page of the search engines.