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The Positive and Negative Effects of Social Media - How to Manage Wedding Client Expectations vs. Budget

Certified Wedding Planner Society

In an era dominated by social media, its influence permeates every aspect of our lives, including the wedding industry. This blog will explore the positive and negative effects of social media, and how to manage wedding/client expectations, while offering insight on overcoming the common hurdle of "sticker shock."

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Planning Pod’s Enhanced Communication Tool Empowers Event Pros

Planning Pod

A recent case study shows that 78% of customers buy from the first responder — so, exactly how much money are you leaving on the table by not having CRM software with robust management tools that support timely communication? Here’s everything you need to know about the recent changes to Planning Pod’s Communications tool!

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The Psychology of Why Couples Book with Private Venues

Certified Wedding Planner Society

Some couples just aren’t satisfied booking the local community room or a random hotel for their wedding venue. From effective communication with clients, to collaborating closely with private venue partners, wedding planners need to meet the needs of couples, while ensuring a seamless and successful event.

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The Importance of Professionalism in Wedding Planning: Why Certification Matters

Certified Wedding Planner Society

The wedding planning industry has become more accessible than ever, with countless blogs, social media influencers, and DIY resources encouraging people to jump into the profession. In today’s world, it seems like anyone with a Pinterest board and a love for weddings can decide to become a wedding planner.

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Brand Activation: What It Is, Why It’s Important, and How It Can Benefit Your Brand

By Chenai

Types of Brand Activation Experiential Marketing Sampling or Gifting Campaigns In-store & On-Site Activations Social Media Engagement Why is Brand Activation Important? Brands Looking to Rebrand: For businesses undergoing a rebrand, brand activation is an excellent way to communicate your new identity.

IT 52
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How CWP Society Certification Sets You Apart in a Competitive Market

Certified Wedding Planner Society

CWP Society certification provides a compelling selling point that can be highlighted in your marketing materials, website, and social media profiles. The CWP Society logo on your business cards and promotional materials instantly communicates your qualifications and sets you apart from non-certified planners.

Education 260
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5 Ways to Use Social Media to Promote Your Event

Cvent: Event Marketing

That’s a lot of social media use. Social media is a miraculous tool that as an event planner you can and should use to your fullest advantage. Social media is an easy and free way to market your event, so in reality, it’s a no-brainer. Use these 5 social media tactics to promote your next event.