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In an era dominated by social media, its influence permeates every aspect of our lives, including the wedding industry. This blog will explore the positive and negative effects of social media, and how to manage wedding/client expectations, while offering insight on overcoming the common hurdle of "sticker shock."
From effective communication with clients, to collaborating closely with private venue partners, wedding planners need to meet the needs of couples, while ensuring a seamless and successful event. Amid the social media frenzy, everyone wants to be able to show something unique.
So to properly introduce itself, the company leaned on the power of the press to drive awareness and education with a media dinner and storytelling experience hosted at none other than the New York Public Library. brand communications leader at Kenvue. “We Storytelling was the key to our success. Agency: M Booth.
The wedding planning industry has become more accessible than ever, with countless blogs, social media influencers, and DIY resources encouraging people to jump into the profession. In today’s world, it seems like anyone with a Pinterest board and a love for weddings can decide to become a wedding planner.
A recent case study shows that 78% of customers buy from the first responder — so, exactly how much money are you leaving on the table by not having CRM software with robust management tools that support timely communication? Here’s everything you need to know about the recent changes to Planning Pod’s Communications tool!
Let me ask you a quick question: How do you usually communicate your event? If your answer includes sharing a few links on social media or reaching out to a few industry influencers, we need to talk. There’s a big difference between communicating and promoting your event. Although marketing the event can be part of […].
Professionalism: Vendors must demonstrate professionalism in their communication, contracts, and overall service delivery. Build a Strong Online Presence A well-designed website and active social media presence are essential. Respond promptly to inquiries, provide detailed and clear proposals, and follow through on commitments.
Or a fundraising event to collect donations and communicate your charity’s vision and accomplishments. Media coverage Or simply ecstatic, very satisfied attendees. In addition, a solid calendaring app and communications tools like email, tex messaging and Slack are things you should deploy from the beginning.
CWP Society certification provides a compelling selling point that can be highlighted in your marketing materials, website, and social media profiles. The CWP Society logo on your business cards and promotional materials instantly communicates your qualifications and sets you apart from non-certified planners.
The wedding planning industry has become more accessible than ever, with countless blogs, social media influencers, and DIY resources encouraging people to jump into the profession. In today’s world, it seems like anyone with a Pinterest board and a love for weddings can decide to become a wedding planner.
That’s a lot of social media use. Social media is a miraculous tool that as an event planner you can and should use to your fullest advantage. Social media is an easy and free way to market your event, so in reality, it’s a no-brainer. Here are my five recommendations for using social media to promote your event.
The growth of the Internet since the start of the 21st century has been immense, touching almost every part of our lives, from education to commerce to communications to entertainment. Similarly, it has also touched practically every aspect of how we plan and manage events and, in the last decade, how we produce and broadcast events.
CWP Society certification provides a compelling selling point that can be highlighted in your marketing materials, website, and social media profiles. The CWP Society logo on your business cards and promotional materials instantly communicates your qualifications and sets you apart from non-certified planners.
Communications – For event collaboration and communication via email and text messaging among team members, contractors, vendors and speakers as well as with attendees. Business and accounting – For tracking contacts/CRM, leads, legal contracts, proposals, invoicing, payments, revenues and ROI.
Poor communication Clear and consistent communication is paramount in any successful business relationship, and your clients are no exception. Inconsistent communication channels (like switching between email, phone, and text messages without a clear preference) can create confusion and frustration for potential customers.
Visit websites and social media pages to view planners' styles and Google & Wedding Wire or Zola reviews. With careful research, clear communication, and a well-defined vision, you can navigate wedding planning costs and confidently move towards your dream wedding. Happy planning!
Women’s basketball continues to gain visibility, and we’re proud to champion these athletes,” says Frank Vamos, vp-global communications and creative storytelling at The Wendy’s Company. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).
Planning Pod’s comprehensive event and venue management solution gives you the ability to create seamless touchpoints with clients and centralize communication so nothing slips through the cracks. Social media: Actively participate on relevant social media platforms. Learn more today! Get started today!
However, with the right online management tools for boosting event productivity , you can easily assign tasks to staff and vendors, establish deadlines, get status updates and communicate with team members to quickly answer questions or make notes. Email and social media management software.
This may include creating invitations, developing promotional materials, and advertising the event on social media or other platforms. Event planners must have strong communication and marketing skills to ensure that the event is well attended and successful.
Staying on top of communicating with clients and prospects without letting anything slip through the cracks. A centralized communications tool that lets you and your team send and receive all emails regarding your leads and events (more on this later). Challenge: Keeping track of and communicating constantly evolving event details.
As talent walked the 60-foot-long step-and-repeat, both actors and media members were unaware that Disney had planted photographers and security guards in the press line to prepare for the spectacle ahead. Agency: Mirrored Media. We’d call that “happily ever after.”
Gather information and set clear expectations Personalized communication and education Collaboration and streamlined processes Building trust and exceeding expectations Planning Pod’s centralized customer relationship management (CRM) system ensures streamlined event management and centralized communication/collaboration with your clients.
In the digital age, wedding websites have become an indispensable tool for modern couples to streamline communication, share important details, and enhance the guest experience. Centralized Hub: Guests can find everything they need in one convenient location, reducing the need for multiple forms of communication.
In B2C event marketing where your aim is to attract attendees, you can use marketing techniques that are more gravitated towards communicating personal benefits and driving positive emotions. Share Press Release With The Media. Social Media Marketing. In B2B event marketing (i.e. This one is fairly self-explanatory.
Review customer feedback: Analyze feedback forms, online reviews, and social media mentions to understand what resonates with your audience and identify areas for improvement. Get familiar with social media dashboards and reporting. Research your competitors Who are your competitors targeting?
Making sure that everything is setup Check-in Guest communication Managing unexpected problems and emergencies Speaker and guest support Social media and audience interaction Stage 5: Post-event duties Your event has finished, but it doesn’t stop here.
One central source for business communication and contact information goes a long way in organizing conversations with clients, vendors, and staff – a key component both before and after events are complete. Included functionality varies, but some key benefits include: CRM. Automations. Lead management. Client portals. Live translation.
Here are some soft skills for event planners to consider: Interpersonal skills and communication, Time management and effective problem-solving, Creativity and ability to think outside the box, Multitasking, Attention to detail (especially important for budgeting and signing contracts). Consider Applying For Event Planning Certificates.
Our communications tool also lets you sync your current email addresses into your Planning Pod account so all your team members have a central inbox to send and receive emails regarding your event clients and leads. Email communications and client portals that streamline business interactions. Key Features of Planning Pod.
In addition, you should assess the likelihood of protests as well as of the presence of local or national media at the event (more cameras and microphones increase the likelihood for confrontations and demonstrations). You should also take into account potential vulnerabilities of the venue you choose.
By collecting data on attendees, you can create targeted marketing campaigns and personalized communications. You can even attach invoices and email exchanges to track your communications. Communicate with vendors Contrary to popular belief, CRM software isn’t just for client management.
Get 1000 more social media mentions during the event. Marketing coordinator: responsible for promotion and communication strategy and the execution of event promotions before, during, and after the event. Designer: crucial for all your event’s visual components from stage design, website, emails, and social media assets, among others.
Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. In retail, you can plan teaser ads, social media campaigns, or influencer partnerships. Event Social Profiles: Set up or adapt social media profiles for your event. Build the sequence of the event.
These displays can show real-time event information, interactive maps, and even user-generated content from social media. Virtual social media feeds Virtual social media integrations can be a game-changer for your next event. Hologram speakers Hologram technology isn’t just for sci-fi movies anymore.
Whether you’re already sending follow-up surveys after events or gathering feedback through social media, post-event surveys are key to maximizing the overall satisfaction of your events. Once complete, you can create a link to the survey form and send it to event attendees through your preferred communication platform.
In this case, the event proposal’s main function is to communicate the event’s concept, Unique Value Proposition (UVP), and especially how the event would benefit the client in achieving its goals. Marketing and communication departments. Communicate your unique values. What’s The Content of an Event Proposal?
By leveraging data-driven insights, you can personalize your communication and tailor the customer journey for each lead, resulting in stronger relationships, higher engagement, and ultimately, more event bookings and business growth. One powerful (and oft-misunderstood) tool at your disposal?
Planning Pod’s all-in-one platform gives new event facilities 20+ easy-to-use tools to set up systems for managing booking calendars, sales, client communications, contracts, billing, payments and more. You want to show your progress, announce new relationships with vendors and get them to reciprocate via social media.
Customer Engagement Solution Customer engagement is critical to brand activation, as it involves building strong connections with prospects and customers through direct and personalized communication. With Braze, businesses can send messages tailored to customers’ profiles using email, mobile apps, social media platforms, and websites.
As more and more attendees rely on their mobile devices at events for information and communications, event organizers have been compelled to integrate the live event experience with the online experience. Includes personalized schedules, sponsor/exhibitor features, social media integrations, complex session setup.
The fits-and-starts of communicating via email takes way too long to have a true conversation. Needless to say, this adds a social and interactive element back to your communications that emails, content marketing and social media posting simply can’t replicate. Phone calls take a while and interrupt your flow.
And, yes, these can definitely help in this post-pandemic sales world of Zoom meetings and electronic communications. Note that we will mainly discuss event sales tips here and leave topics like event marketing strategies, social media tactics and target audience outreach for other articles. Sales Tools and Materials Tips.
Tactics can include your event website, email campaigns, social media posts, influencer partnerships, and paid ads. Effective event execution involves: Real-time communication tools to coordinate staff and communicate with attendees. Real-time data and analytics to understand how the event is going.
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