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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Keep the buzz going online with social media. Create experiences that people enjoy and remember.

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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

All this is possible thanks to software-as-a-service (SaaS) companies that have helped retail brands enhance engagement, facilitate the management of complex events, and personalize customer experiences on an unprecedented scale, across channels. This makes customers feel heard and valued, building a stronger relationship.

Retail 62
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Top 5 API Technologies Transforming the Retail Customer Experience

Eventtia

In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. Delivering a fully-personalized and seamless retail customer experience is critical for ensuring long-term growth.

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Five Tips on Leveraging Private Homes for Experiential Activations

Event Marketer: B to C Events

Close to 1,000 attendees explored Hockey House over four days of tours and evening programming that included an influencer night, a retailer night and a 3-on-3 tournament. The CCM team stressed the importance of communicating expectations with the homeowners so they understand the event’s operational needs and schedule.

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The Brief: Billboard Races and Bratty Birds

Event Marketer: B to C Events

According to Marketing Communication News , the stunt follows a 2024 YouGov study that found a quarter of Brits believe they could qualify for the 2028 Olympics if they started training today. And was promptly tossed out of Little Caesars Arena—but not before causing a commotion on social media. We love the confidence.

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The Ultimate Event Planning Checklist: 7 Phases to Create a Winning Event

Eventtia

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. It should be capable of delivering a seamless customer experience, accommodating expected online traffic, and integrating with your CRM and any other retail software solution if necessary.

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Why We Do Styled Shoots

Availed

We bring in models who pretend to be getting married, and dress up in wedding attire + jewelry from local retailers. After the content is edited, vendors typically use it for their social media, blogs, websites, branding, and sometimes even submit for publication in print or online. Make a shot list.