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The Positive and Negative Effects of Social Media - How to Manage Wedding Client Expectations vs. Budget

Certified Wedding Planner Society

In an era dominated by social media, its influence permeates every aspect of our lives, including the wedding industry. This blog will explore the positive and negative effects of social media, and how to manage wedding/client expectations, while offering insight on overcoming the common hurdle of "sticker shock."

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Unlocking the Door to More Business: How to Get on a Certified Wedding Planner’s Approved Vendor List

Certified Wedding Planner Society

These planners have the expertise, network, and influence to recommend vendors to their clients. But how do you get on their coveted approved vendor list? The Importance of Approved Vendor Lists Certified Wedding Planners rely on trusted wedding professionals to ensure every event runs smoothly and meets their clients’ expectations.

Vendor 260
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The Importance of Professionalism in Wedding Planning: Why Certification Matters

Certified Wedding Planner Society

The wedding planning industry has become more accessible than ever, with countless blogs, social media influencers, and DIY resources encouraging people to jump into the profession. In today’s world, it seems like anyone with a Pinterest board and a love for weddings can decide to become a wedding planner.

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Planning Pod’s Enhanced Communication Tool Empowers Event Pros

Planning Pod

A recent case study shows that 78% of customers buy from the first responder — so, exactly how much money are you leaving on the table by not having CRM software with robust management tools that support timely communication? Here’s everything you need to know about the recent changes to Planning Pod’s Communications tool!

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How CWP Society Certification Sets You Apart in a Competitive Market

Certified Wedding Planner Society

This credential not only reassures couples but also instills confidence in other wedding professionals and vendors. Comprehensive Knowledge and Expertise CWP Society certification involves extensive training that covers all aspects of wedding planning, from vendor management and budgeting to event design and logistics.

Education 260
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What does an event planner do?

Souvenir Weddings & Events

This includes determining the event's purpose, selecting a venue, creating a budget, establishing a timeline, and identifying the necessary vendors and resources. Vendor Management - Event planners work with a variety of vendors to ensure that the event runs smoothly.

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CRM for Event Management: How to Make Your CRM Tool Work for You

Planning Pod

By collecting data on attendees, you can create targeted marketing campaigns and personalized communications. This means you won’t have to search through multiple spreadsheets to find key details about third-party vendors, catering plans, or contact information.