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Unlock the power of personalization: How data can supercharge your event customer journey

Planning Pod

By leveraging data-driven insights, you can personalize your communication and tailor the customer journey for each lead, resulting in stronger relationships, higher engagement, and ultimately, more event bookings and business growth. Imagine creating segments for leads who: Downloaded your white paper on specific event ideas (e.g.,

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Event marketing explained: The complete guide on how to promote events

Planning Pod

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. Implementing marketing tactics (email, social media, PR, etc.) Social media mentions/shares/engagement. What is event marketing?

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Event marketing explained: The complete guide on event promotion

Planning Pod

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. Implementing marketing tactics (email, social media, PR, etc.) What is event marketing? Identifying the proper target market (i.e.,

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How to Plan Virtual Events – Ideas for Amazing Online Experiences

Planning Pod

Easier interactivity for all – The attendee experience is democratized, so while it’s not as immersive as in-person events, all attendees are able to equally participate and may be more likely to participate (especially introverts); this also scales out more when you factor in social media participation.