Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut
Event Marketer: B to C Events
JUNE 6, 2024
“What we consistently hear from our users, and Gen Z in particular, is that Pinterest is their safe space to explore what they actually like, what inspires them. ’ So we definitely leaned into that at Coachella.” It was a wise year for Pinterest to hyper-focus its efforts on Gen Z and make its grand Coachella debut.
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