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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer: B to C Events

Beyond the sampling, there were live cooking demos with foodie influencer and longtime Gortons partner Shay Spence, 16 live music performances, a merch wheel, interactive moments and photo ops, all geared toward creating a community-centric experience. Agency: George P.

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How Gorton’s Seafood Brought Gloucester to Austin for its First-ever SXSW Activation

Event Marketer: B to C Events

Outside, food influencer and longtime Gortons partnerShay Spence led live cooking demos using Gortons Shrimp and shared tips for preparing it at home. photo op backdrop. Attendees could also pose in a face-cutout photo op of a fisherman and oversized shrimp.

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Primary Bathroom Reveal

Lauren Koster

I started slow, first demoing the tub area and keeping the rest. After demoing the tub, I had the plumbers come (the only part of the job I hired out) and rough-In the new shower plumbing. While they were there, I had them unhook the current shower and started demoing that area. Then last spring I lost my job.

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How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products

Event Marketer: B to C Events

Attendees were invited to partake in various experiments and observe demos designed to showcase the efficacy of Hair Filler products. Each installation included an interactive demo, a chance to speak to the scientists behind the products and opportunities for sampling. Read more here.

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

15 featuring product giveaways, a trick competition and demos by Converse CONS team riders. In collaboration with The Skatepark Project and the City of San Francisco, Converse revealed an expansion of the UN Skate Plaza, which features skateable art sculptures and improved paving.

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Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut

Event Marketer: B to C Events

So we asked Pollack for insights on building successful festival sponsorship programs that resonate with the coveted demo. In many ways, the digital natives are unlike any generation before them, and that makes leveraging data a critical aspect of crafting experiences the demo will find relevant and resonant.

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Wedding Vendors Rejoice: The Easy, Affordable Alternative to HoneyBook

Rock Paper Coin

Schedule a free demo with a Rock Paper Coin Account Manager today and learn how our white-glove service can make the transition from Honeybook effortless. Its sweeter than Honeybook and I’m so glad I made the switch!” ” Mark Robertson, King Of Hearts Entertainment You deserve a CRM that ensures your business (and you!)

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