article thumbnail

SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer: B to C Events

Beyond the sampling, there were live cooking demos with foodie influencer and longtime Gortons partner Shay Spence, 16 live music performances, a merch wheel, interactive moments and photo ops, all geared toward creating a community-centric experience. Agency: George P.

Media 110
article thumbnail

The Brief: Personalized Poetry and Designer Dogwear

Event Marketer: B to C Events

Agency: m ss ng p eces) TIMBERLAND KICKS IT IN ATLANTA WITH BOOT-MAKING DEMOS Craftsmanship and brand heritage were at the core of Timberlands pop-up installation at the Ponce City Market in Atlanta over the weekend.

Retail 80
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Gorton’s Seafood Brought Gloucester to Austin for its First-ever SXSW Activation

Event Marketer: B to C Events

Outside, food influencer and longtime Gortons partnerShay Spence led live cooking demos using Gortons Shrimp and shared tips for preparing it at home. photo op backdrop. Attendees could also pose in a face-cutout photo op of a fisherman and oversized shrimp.

IT 102
article thumbnail

Primary Bathroom Reveal

Lauren Koster

I started slow, first demoing the tub area and keeping the rest. After demoing the tub, I had the plumbers come (the only part of the job I hired out) and rough-In the new shower plumbing. While they were there, I had them unhook the current shower and started demoing that area. Then last spring I lost my job.

article thumbnail

How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products

Event Marketer: B to C Events

Attendees were invited to partake in various experiments and observe demos designed to showcase the efficacy of Hair Filler products. Each installation included an interactive demo, a chance to speak to the scientists behind the products and opportunities for sampling. Read more here.

article thumbnail

NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

15 featuring product giveaways, a trick competition and demos by Converse CONS team riders. In collaboration with The Skatepark Project and the City of San Francisco, Converse revealed an expansion of the UN Skate Plaza, which features skateable art sculptures and improved paving.

article thumbnail

Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions

Event Marketer: B to C Events

Open June 21-27, at Illuminarium in Toronto, the Intel Encore AI Exhibit is a free experience that will feature audio, visual and sculptural installations, as well as meet-the-artist events each night and hands-on demos. There is a lot of conversation around AI, and it’s not new.