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Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library

Event Marketer: B to C Events

Throughout the evening, attendees enjoyed celebrity-led activities, remarks from key leadership and the chance to engage with 11 Kenvue products and the experts behind them. And every story has three important elements: the great setting, the unforgettable people and the plot that keeps you engaged from start to finish.”

Media 105
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Ideas Roundup: Back-to-School Event Campaigns for Every Age

Event Marketer: B to C Events

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Onboard, students experienced VR demos and workshops on artificial intelligence, coding and robotics.

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The Brief: Germ Zones and Cardmember Cafés

Event Marketer: B to C Events

The Suntory-owned hard seltzer brand planted the 12-meter-tall (about 39 feet) installation in Tumbalong Park in an effort to bring its Japanese heritage to life and transport attendees to the neon-lit streets of Tokyo. More Love” messaging through a series of installations and activities, all wrapped into one experiential retail destination.

Retail 84
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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer: B to C Events

Naturally, a range of sponsors that tapped into beauty, fashion and pop culture were also on hand to keep festivalgoers engaged and immersed in the metamorphosis theme. experience themed around fashion and beauty trends that was designed to engage Gen Zers via real-life versions of its digital Boards and Collages.

Pinterest 101
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Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival

Event Marketer: B to C Events

18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek. But on the interior of the space, we’re bringing it to life through murals and beautiful installations and ways to engage with our product that allow people to kind of touch and feel and interact with it.

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Top 5 API Technologies Transforming the Retail Customer Experience

Eventtia

Retail customer experience contains every touchpoint between customers and retail brands, across multiple stages, which include: Pre-purchase: This is a stage during which customers research products, compare prices, seek recommendations, attend educational events, and engage in exploratory experiences.

Retail 48
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Hybrid Event Best Practices: A Virtual-First Approach

Eventtia

Is live/in-person engagement important for the event’s format as a whole? There are content and products that may require in-person interaction, for example, product demos, and events that depend on physical networking. Assess whether your events will require immersive branded experiences or educational installations.