Demo Engagement Installation 
Event Marketer: B to C Events
MARCH 14, 2025
Attendees could personalize their journey by taking the Vibe Quiz to discover their ideal travel style and destination, enjoy mocktails and desserts, hear live dj sets, engage with flight attendants, snag custom-printed boarding passes and walk away with exclusive swag.
Event Marketer: B to C Events
FEBRUARY 19, 2025
14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike. 15 featuring product giveaways, a trick competition and demos by Converse CONS team riders.
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Event Marketer: B to C Events
MAY 8, 2024
Throughout the evening, attendees enjoyed celebrity-led activities, remarks from key leadership and the chance to engage with 11 Kenvue products and the experts behind them. And every story has three important elements: the great setting, the unforgettable people and the plot that keeps you engaged from start to finish.”
Event Marketer: B to C Events
JULY 22, 2024
Consumers were invited to stop by to snap photos inside the balloon installation and enjoy classic Newfoundland fare—toutons—topped with Nutella. They could also engage with brand ambassadors and snag stickers and Nutella B-ready bars. The centerpiece: a 25-foot-tall, 36-foot-wide installation of SpongeBob himself. Yes, please.)
Event Marketer: B to C Events
AUGUST 2, 2024
Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Onboard, students experienced VR demos and workshops on artificial intelligence, coding and robotics.
Event Marketer: B to C Events
APRIL 18, 2024
Naturally, a range of sponsors that tapped into beauty, fashion and pop culture were also on hand to keep festivalgoers engaged and immersed in the metamorphosis theme. experience themed around fashion and beauty trends that was designed to engage Gen Zers via real-life versions of its digital Boards and Collages.
Event Marketer: B to C Events
JANUARY 19, 2024
18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek. But on the interior of the space, we’re bringing it to life through murals and beautiful installations and ways to engage with our product that allow people to kind of touch and feel and interact with it.
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