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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer: B to C Events

From March 7-8, consumers could embark on an investigative mission through a ship wreckage installation, where they encountered a containment breach and alien specimens (not all creatures survived the crash intact), and along the way, discovered new details about the series, scored exclusive merch and participated in themed photo ops.

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The Brief: Personalized Poetry and Designer Dogwear

Event Marketer: B to C Events

The individuals ultimately gathered around one larger-than-life balloon installed on a simple white platform that read Severance. There, core cast members appeared for posed photo ops, to the thrill of a crowd that had gathered around the installation. Lets just say that our outie is a bit jealous.

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

Together, the artist and tequila maker unveiled an 1800 Cristalino Court installation designed to transport consumers to the blue agave fields of Jalisco, Mexico. 15 featuring product giveaways, a trick competition and demos by Converse CONS team riders. To celebrate the upgraded plaza, the brand activated a community event on Feb.

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Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions

Event Marketer: B to C Events

Open June 21-27, at Illuminarium in Toronto, the Intel Encore AI Exhibit is a free experience that will feature audio, visual and sculptural installations, as well as meet-the-artist events each night and hands-on demos.

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How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products

Event Marketer: B to C Events

Attendees were invited to partake in various experiments and observe demos designed to showcase the efficacy of Hair Filler products. Each installation included an interactive demo, a chance to speak to the scientists behind the products and opportunities for sampling. Read more here.

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Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library

Event Marketer: B to C Events

The library’s Astor Hall was organized into 11 interactive installations led by the scientists behind the products. The space was organized into 11 book-themed installations representing both new and legacy Kenvue brands, each offering an interactive demo and a chance to speak to the scientists behind the products.

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The Brief: Zenless Zones and Mega Mitts

Event Marketer: B to C Events

Consumers were invited to stop by to snap photos inside the balloon installation and enjoy classic Newfoundland fare—toutons—topped with Nutella. The centerpiece: a 25-foot-tall, 36-foot-wide installation of SpongeBob himself. Yes, please.) They could also engage with brand ambassadors and snag stickers and Nutella B-ready bars.