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TV Fans Sink into CBS’s Comfy Blue Sofa Tour

Event Marketer: B to C Events

The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stopping traffic in between with a 20-foot-long by 8-foot-high blue sofa installation. Our team was looking for: What’s our pumpkin spice latte? What’s our signal of fall?

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How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products

Event Marketer: B to C Events

Attendees were invited to partake in various experiments and observe demos designed to showcase the efficacy of Hair Filler products. Each installation included an interactive demo, a chance to speak to the scientists behind the products and opportunities for sampling. Read more here.

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer: B to C Events

Attendees entered the venue through a vibrant installation featuring the event’s recognizable branding in rainbow colors. (At At a different set of doors, they entered and exited through a larger-than-life, hot-pink pair of lips.)

Retail 111
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My Budget Kitchen Makeover

Lauren Koster

It’s been just over a year since we began demo on our kitchen renovation. The only things we kept were the banquet seat and the open shelving I installed as part of the original makeover. We did the demo ourselves. The vent hood was a DIY project and all lighting was already installed and not part of the budget.

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The Brief: Germ Zones and Cardmember Cafés

Event Marketer: B to C Events

The Suntory-owned hard seltzer brand planted the 12-meter-tall (about 39 feet) installation in Tumbalong Park in an effort to bring its Japanese heritage to life and transport attendees to the neon-lit streets of Tokyo. More Love” messaging through a series of installations and activities, all wrapped into one experiential retail destination.

Retail 84
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Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library

Event Marketer: B to C Events

The library’s Astor Hall was organized into 11 interactive installations led by the scientists behind the products. The space was organized into 11 book-themed installations representing both new and legacy Kenvue brands, each offering an interactive demo and a chance to speak to the scientists behind the products.

Media 105
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Ideas Roundup: Back-to-School Event Campaigns for Every Age

Event Marketer: B to C Events

To help its fruit, veggie and yogurt blends make the cut—or cart, that is—GoGo squeeZ partnered with Crayola on special-edition, drawable packaging and then activated the concept at scale with a GoGo squeeZ x Crayola interactive mural installation that popped up on the 3rd Street Promenade in Santa Monica, CA.