TV Fans Sink into CBS’s Comfy Blue Sofa Tour
Event Marketer: B to C Events
OCTOBER 11, 2024
The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stopping traffic in between with a 20-foot-long by 8-foot-high blue sofa installation. Our team was looking for: What’s our pumpkin spice latte? What’s our signal of fall?
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