The Brief: Rainbow Hunting and Mountaintop Skincare
Event Marketer: B to C Events
MARCH 18, 2024
So it was only fitting that at SXSW 2024 last week during its “Domus Ex Machina” launch event, the brand unveiled a new multistory robotic construction system that can erect an entire building enclosure—and showed the audience how it works, firsthand, with an on-site demo. Not your average SXSW experience.
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