The Brief: Summer Shacks and Toilet Rows
Event Marketer: B to C Events
JULY 9, 2024
The campaign debuted on June 20 across TV, digital media, social, out-of-home and on the retailer’s brand channels, and encompasses related in-store events and experiences, a digital countdown to new fashion drops each week, and the Macy’s 4th of July Fireworks event on the Hudson River, which aired on NBC and streamed on Peacock.
Let's personalize your content