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The Transformative Impact of SocialMedia on the Wedding Industry The wedding industry has experienced a profound transformation over the past two decades, driven by the rise of socialmedia platforms like Instagram, Pinterest, TikTok, and Facebook.
Because McReynolds had already attended McNitt’s bachelorette and bridal shower months prior with the purpose of gathering socialmedia content, she felt extra comfortable approaching the bride and groom’s nearest and dearest as she snapped away during the wedding.
Back up your documents either with a cloud service or by choosing an event management software that lets you work and store data online. As an added benefit, working in the cloud means that you can easily switch between devices and easily share documents and updates with team members who can also access the software online.
However, in the age of socialmedia and digital content, there's a new player in the wedding industry that's been trending lately: wedding content creators! But with all the excitement and busyness of the day, you might not always have your phone in hand to document those Instagram-worthy moments.
Marketing and promotion – For creating and deploying event websites, email marketing, event mobile apps, surveys/forms, video marketing and socialmedia promotions. No more details scattered across event spreadsheets/templates , documents and post-its. Oh, and no more lost files or emails. Automation of processes.
When we built Planning Pod, we set out to solve a big problem that many event venues, restaurants and hotels face … juggling too many applications, emails, documents, spreadsheets and even notes, folders and whiteboards to manage their event bookings. Getting customers to sign off on these documents promptly without being reminded.
Review customer feedback: Analyze feedback forms, online reviews, and socialmedia mentions to understand what resonates with your audience and identify areas for improvement. Get familiar with socialmedia dashboards and reporting. Like your ideal customer profile, content pillars are a living document.
And once the client is on board, there are additional documents like banquet event orders (BEOs) and/or hotel resumes that must be completed and provided to the client for sign-off. Once they review and sign the document online, they receive a PDF copy and you receive a notification that the signature has been collected.
Many document storage sites like Dropbox allow you to tag pictures as you upload them. As you build out marketing and socialmedia strategies you will now have the power of your galleries and content at your fingertips! Make sure to keep your documentations organized and up to date.
It probably is, but you just don’t realize it yet, and perhaps you’ve read one too many articles or socialmedia posts advising you (incorrectly) how to prioritize the allocation of your wedding resources. The quality of final product rarely justified the investment to have a team onsite to document the wedding and edit the footage.
Event management systems make manually recreating the same type of document for different clientele a thing of the past. Socialmedia and email marketing before, during, and after events allows event organizers to customize brand messaging based on buyer personas and drill down on the channels where they consume content.
Socialmedia: Actively participate on relevant socialmedia platforms. NOTE: Planning Pod’s client portal simplifies how clients can make payments, sign documents and collaborate with you in the planning stage of their event. Remember, transparency builds trust and ensures everyone is on the same page.
When you are on the lookout for a shutterbug to document your journey in one of the best Florida cities, this list has you covered. If you find yourself on socialmedia, pining for those light-drenched, elegant photos, then Sara is among the top Tampa family photographers for you! Find photoshoot locations in Tampa 4.
Documenting the right data for your event business Before you can effectively report on data to uncover business trends and opportunities, it is imperative to make sure you’re collecting the right information. Tools like customer surveys can really come in handy for documenting demographics as you qualify your leads.
Further, many of the programs they were using to document and track important information weren’t designed for those purposes, leaving significant functionality gaps and creating unnecessary workarounds that opened the door for errors.
Streamlines Photo Sharing Traditionally, guests might share their photos through email, text, or socialmedia posts. It encourages guests to take and share their own photos and videos, making them feel more involved in documenting the celebration. This way, you can share all of your highlights on socialmedia the very next day.
This document can be quite lengthy and in-depth because it fleshes out every detail regarding your venue business – from facility and organizational structure to finances, budgets and marketing. Six months out from opening day, you need to begin your social marketing,” added Michael.
Needless to say, this adds a social and interactive element back to your communications that emails, content marketing and socialmedia posting simply can’t replicate. Runners Up – Google Drive and Microsoft OneDrive are also solid options, especially if you use their document and spreadsheet tools.
If, for example, this event is planned to support the launch of a new product, then the objectives can be: 1,000 socialmedia follows the new product’s socialmedia page 1,000 socialmedia interactions and engagements 1,000 preorders for the launched product And so on.
We love the angles he manages to find, showing us his dedication to constantly documenting and moving as needed to give the viewer a different take. Roger and his crew ensure the event itself will get documented from every angle. They even deploy multiple teams, so hundreds of athletes can get their portraits taken.
Agree upon the KPIs to track the event’s performance, including customer footfall, socialmedia mentions, number of sales, and more. In retail, you can plan teaser ads, socialmedia campaigns, or influencer partnerships. Event Social Profiles: Set up or adapt socialmedia profiles for your event.
Includes personalized schedules, sponsor/exhibitor features, socialmedia integrations, complex session setup. Built for optimizing the attendee experience and app user experience, including intuitive user interface, in-app socialmedia feed, live video display and streaming, file sharing and communities.
It could be located in the mobile app, in a physical file, on your coworker’s hard drive, in a document or spreadsheet or on a sticky note that fell into last week’s trash. I wanted to get more organized with all my documents as I always have 20 tabs open on my screen,” Olivia mentioned.
s vendor guide , browse our real wedding and inspiration shoot content (note: we've personally vouched for all venues and vendors featured, even ones from hetero weddings), visit their socialmedia and website and look for any signs that the venue is LGBTQ+ inclusive. How do you handle name changes and pronouns on official documents?
For simplified organization, you can create profiles for each contact, including phone numbers, documents, and tags, for easy searching. Event organizers can also compose/reply to email messages with specific leads and events, attach documents, edit batch emails, and use pre-built email templates for streamlined email communication.
If your business operations are reliant on manual processes – like internal handoffs of notes/documents or calls/meetings between staff members and/or clients – then what happens when someone doesn’t follow through properly or something gets dropped or overlooked during busy times? without losing them.
Making sure that everything is setup Check-in Guest communication Managing unexpected problems and emergencies Speaker and guest support Socialmedia and audience interaction Stage 5: Post-event duties Your event has finished, but it doesn’t stop here.
You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.
I had a past client say that they had luck finding vendors also on socialmedia group forums so definitely check into that! Don’t just believe a vendor because they have a nice website and they seem cool on socialmedia. Just because a friend loved him/her doesn’t mean you will too. Do the research.
Socialmedia moderator. Socialmedia. Create socialmedia handles and build your audience. Create and/or acquire required documents for your whole team (including volunteers). Post more details about the event on socialmedia. Finalize all documents and printed materials.
NOTE: Planning Pod’s customizable online contact forms can be embedded directly on your business’s website and shared on socialmedia profiles, allowing you to collect comprehensive details from your client without having to double-enter their information into an event management system.
Digital files also make it easy to send the same document to multiple people like hosts, their event planners and your venue staff. And with all of your clients hanging out on Facebook, Twitter, Instagram and other socialmedia platforms, you should be mastering a social platform or two and pairing it with automated email marketing campaigns.
Marketing and promotion – For creating and deploying event websites, email marketing, event mobile apps, surveys/forms, video marketing and socialmedia promotions. No more details scattered across event spreadsheets/templates , documents and post-its. Oh, and no more lost files or emails. Automation of processes.
Note that we will mainly discuss event sales tips here and leave topics like event marketing strategies, socialmedia tactics and target audience outreach for other articles. Create streamlined processes for signing documents and taking payments that require little effort on your end. Sales Tools and Materials Tips.
You also might want to consider tools to automate your socialmedia posts, meeting scheduling, task management, and client reminders. This should be ready to go as one document so that if you receive an inquiry for a partnership or decide to invest in advertising, you don’t need to put this together each time.
And once the client is on board, there are additional documents like banquet event orders (BEOs) and/or hotel resumes that must be completed and provided to the client for sign-off. Once they review and sign the document online, they receive a PDF copy and you receive a notification that the signature has been collected.
An event proposal is, simply put, a comprehensive document that details every element of an event. While there are various ways to promote an event , and your event marketing strategy should be custom-tailored to your event’s unique values, here are a few marketing channels you might want to cover in your event proposal: Socialmedia.
Our client portal makes it easy for your clients to do business with you, giving them intuitive tools for viewing and signing documents, paying invoices, filling out questionnaires and much more. Forms and questionnaires – Easily collect input and feedback from clients and team members with custom forms and questionnaires.
Review their websites, portfolios, socialmedia accounts, and client testimonials as you consider vendors. Collect all other legal documents you might need, such as birth certificates, affidavits, blood tests, visas, etc. When researching photographers and videographers , seek out professionals who specialize in elopements.
You can now choose to automatically notify any contact in your Planning Pod account about payment processing, document signatures , and more. Follow us on LinkedIn and other socialmedia for the hottest tips for budding event pros.
Each event webpage includes SEO tools and settings that allow you to add socialmedia sharing buttons so site visitors can easily post about your event on socialmedia sites like Facebook, Twitter and LinkedIn. You can easily collect electronic signatures from your new clients and view the usage history of each document.
You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.
By the end of this guide, you’d have learned about the following: How to identify the ideal audience for your event Crafting compelling event content that attracts potential attendees How to leverage various marketing channels to increase event attendance: socialmedia marketing, email marketing, content marketing, etc.
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