TV Fans Sink into CBS’s Comfy Blue Sofa Tour
Event Marketer: B to C Events
OCTOBER 11, 2024
With summer in the rearview mirror, and a slate of new and returning-favorite shows rolling out during CBS Premiere Week (beginning Oct. 13), the network has been on the road encouraging consumers to cozy up to its programming, and lean into the simple joy of watching fall TV from the comfort of their couch. Enter: The Comfy Blue Sofa Tour. The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stoppin
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