First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Event Marketer: B to C Events
MAY 9, 2024
“We listen to our customers and are very intentional with the concept of our activations so that it’s something they want to participate in and, hopefully, learn a lot about the brand.” —Brittany Shaw, Senior Brand Director, Liquid I.V. In the wheel-to-wheel racing of Formula 1, every second counts, with the cars designed to be incredibly aerodynamic to keep up with the cars ahead.
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