Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library
Event Marketer: B to C Events
MAY 8, 2024
“The event is just the thing that happened, but the experience that we create is how we make people feel, and how we make people feel is what builds loyalty.” –Felicia Kaban, Director-Executive Events, Kenvue Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue, not so much. Formerly the consumer health care division of Johnson & Johnson, Kenvue is a relatively new corporation with a host of legacy products under its umbrella.
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