How the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies
Event Marketer: B to C Events
OCTOBER 31, 2024
As Taylor Swift touches down in Indianapolis this evening to kick off the final leg of her U.S. Eras Tour, Nov. 1-3, at Lucas Oil Stadium, e.l.f. Cosmetics will be there to help welcome the pop star and her fans to “The Racing Capital of the World” through a cross-collaboration with Purdue University, merging academia, beauty and motorsports. The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadiu
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