How Skincare Brand The Outset Capitalized on a Monthlong Pop-up at The Grove
Event Marketer: B to C Events
JULY 3, 2024
“We’re seeing people say they got a sample at the pop-up and are now coming back and buying it. It doesn’t necessarily have to be an immediate transaction if it’s about the education and the experience.” —Joanne Sulit, CMO, The Outset Co-founder Scarlett Johansson appeared in the pop-up through videos played on screens at each station. E-commerce skincare brand The Outset activated its first-ever pop-up, The Sensitive Skin Clinic, around an ambitious timeline and effort—one full month in the hig
Let's personalize your content