Walmart Taps into the BookTok Community with a Spicy Summer Soirée for Influencers
Event Marketer: B to C Events
AUGUST 9, 2024
“Spicy books” are all over TikTok right now. From creators offering their own recommendations of steamy romance novels to retailers showing off their in-store displays of popular TikTok books, the BookTok community is thriving online and IRL. And Walmart jumped on the trend by launching a “Spicy Summer” campaign to show consumers and BookTok followers that the brand is a go-to destination for the summer’s hottest books.
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