Hot Property: Eight Ways to Activate a Night Market
Event Marketer: B to C Events
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. The open-air evening bazaars have been cropping up across the U.S. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. From partnering with major properties like 626 Night Market in Arcadia, CA, to hosting their own events, the most successful brands are crafting experiences that both pay homage to Asian culture, and support
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