Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin
Event Marketer: B to C Events
NOVEMBER 5, 2024
The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start. An estimated 400,000-plus fans attended the race weekend, Oct. 18-20, at the Circuit of the Americas (COTA), and beyond taking in the 20 racecars going full send for 56 laps, they ventured out to take
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