A/B testing: Best practices and tools for marketing your event business
Planning Pod
APRIL 2, 2024
A/B testing, or split testing, is a cornerstone of data-driven marketing for any growing business. It allows you to compare two versions of a marketing asset and see which performs better. For busy event professionals, A/B testing is easy to overlook. It takes time, intentionality, and effort. But we promise you…it’s worth it. In what you learn through A/B testing, you can: Increase your conversion rates Boost return on investment (ROI) Make data-driven decisions Improve the user experienc
Let's personalize your content