Box Trucks, Giveaways, and 25 Dogs: Inside Universal’s ‘Despicable Me 4’ Premiere
Event Marketer: B to C Events
JULY 31, 2024
The Minions have become icons in their own right, so for the premiere of Illumination’s “Despicable Me 4,” the latest installment in the series the launched them to stardom, Universal Pictures just had to put the yellow, banana-loving, goggle-wearing creatures front and center. From popping up on the red (actually, yellow) carpet to mobile billboards around New York City, the Minions drove buzz for the new film and served as welcoming ambassadors for the premiere at Jazz at Lincoln Center’s Fred
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