Shopping Sprees and Private Jets: ABC Hypes ‘Doctor Odyssey’ with Luxury Upgrades
Event Marketer: B to C Events
OCTOBER 8, 2024
Everyone wants a taste of the good life, and to promote the debut of “Doctor Odyssey,” a series set aboard a luxury cruise ship, ABC delivered. Ahead of the show’s Sept. 26 debut, the brand launched a multifaceted campaign that plucked people out of their everyday lives and planted them directly into the series’ opulent setting. Between Sept. 12 and Oct. 10, ABC and brand partners like Expedia and Saks Fifth Avenue treated consumers to surprise-and-delight experiences ranging from travel upgrade
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