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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer: B to C Events

COCA-COLA Coca‑Cola Zero Sugar is partnering with Electronic Arts (EA) this college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences.

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The Brief: Billboard Races and Bratty Birds

Event Marketer: B to C Events

While these elements have often been relegated to b-to-b events, audio electronics brand Atlec Lansing is taking the strategy to the field. And was promptly tossed out of Little Caesars Arena—but not before causing a commotion on social media. The football field, that is. But the hijinks didn’t end there.

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CRM for Event Management: How to Make Your CRM Tool Work for You

Planning Pod

The client will receive, review, and sign off electronically, keeping the process smooth and effortless on both ends. You’ll also have the option to sync your calendar one way to another electronic calendar, such as Google, Yahoo, or Apple calendars, for added productivity. Payments are also easier with Planning Pod’s CRM tool.

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The Brief: Fast Food Dupes and Train Takeovers

Event Marketer: B to C Events

Even the packaging and signage used was the real Crumbl’s IP Consumers were quick to call out the event on social media for long lines and overpriced, unappetizing goods, with some dubbing the pop-up a “scam” and others predicting legal action. each (about $12 U.S.). We’ll be staying tuned for a delicious cease and desist.

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8 Event Management Tools You Should Be Using Right Now

Planning Pod

Your event billing software should allow you to create custom-branded templates, automatically generate new invoices for clients and offer them an opportunity to settle debts with easy and secure online credit card payment processing, straight from an electronic invoice. . Email and social media management software.

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Event Tech and the Life Cycle of Events

Planning Pod

Social media and email marketing before, during, and after events allows event organizers to customize brand messaging based on buyer personas and drill down on the channels where they consume content. Digital event marketing. Live translation.

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9 Proven Steps for Planning Successful Events

Planning Pod

These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.) discounting (early bird, referrals, etc.)