Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans
Event Marketer: B to C Events
SEPTEMBER 9, 2024
COCA-COLA Coca‑Cola Zero Sugar is partnering with Electronic Arts (EA) this college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences.
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