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Level up your event business with automation: More touchpoints with less effort

Planning Pod

Social Media Social media can be a powerful tool to connect with your audience and keep your event business at the top of their minds. Use social media scheduling platforms to set up your posts in advance so you can share engaging content, promote your events, and show everyone why your services are the creme de la creme.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer: B to C Events

from March 8-9 was the physical manifestation of the brands social media gallery of the same name. Middleman, as informational pamphlets were handed out to bystanders. One of the most talked-about activations this year, the experience hosted at Wanderlust Wine Co.

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9 Proven Steps for Planning Successful Events

Planning Pod

These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.) discounting (early bird, referrals, etc.)

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8 Event Management Tools You Should Be Using Right Now

Planning Pod

Your event billing software should allow you to create custom-branded templates, automatically generate new invoices for clients and offer them an opportunity to settle debts with easy and secure online credit card payment processing, straight from an electronic invoice. . Email and social media management software.

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Best Event Management Software of 2019

Planning Pod

Marketing and promotion – For creating and deploying event websites, email marketing, event mobile apps, surveys/forms, video marketing and social media promotions. It also offers event marketing tools for email blasts and social media integration plus metrics tools for referral tracking, link tracking and custom reporting.

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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer: B to C Events

COCA-COLA Coca‑Cola Zero Sugar is partnering with Electronic Arts (EA) this college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences.

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The Brief: Billboard Races and Bratty Birds

Event Marketer: B to C Events

While these elements have often been relegated to b-to-b events, audio electronics brand Atlec Lansing is taking the strategy to the field. And was promptly tossed out of Little Caesars Arena—but not before causing a commotion on social media. The football field, that is. But the hijinks didn’t end there.