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Whether you’re looking to amp up your organic socialmedia strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Check out this post featuring one of her recent weddings.
Having a functional wedding website, a pretty Instagram grid, and some ads in WeddingWire or The Knot used to be enough for wedding planners—but not anymore. Consumers are savvier than ever, and they want to get to know the people and brands they’re working with, which means seriously elevating your socialmedia presence.
That’s a lot of socialmedia use. The worst thing you can do is ignore technology because, whether you like it or not, it’s taking over the way we do everything and that includes events. Socialmedia is a miraculous tool that as an eventplanner you can and should use to your fullest advantage.
And although this surge in interest will probably wane a bit when in-person events are again safe, virtual events are now a permanent part of the conversation when people consider their event mix, goals and audience needs. Who is the target audience you want to build the event for? Will they be simultaneous?
Hundreds of articles have been written on attendee engagement and all the sundry ways to create an immersive attendee experience. Creatively employ event apps and virtual reality. ” Hells yeah … a cross-social-media scavenger hunt. “Games engage players and get them mixing and mingling,” he says.
Engagement at your event is just as, if not arguably, even more important than simply attracting more attendees. What is Attendee Engagement? networking sessions), event team, and more. Why is the Attendee Engagement Rate Important When Running an Event?
Marketing and promotion – For creating and deploying event websites, email marketing, event mobile apps, surveys/forms, video marketing and socialmedia promotions. Enhanced attendee engagement. Exhibitor and sponsor management – For managing sales, payments and deliverables.
In this article, I’ll give a high-level overview of how different types of event technology trends serve eventplanners or businesses and apply to the entire life cycle of any event. Event and venue management software. This is a game changer for eventplanners. Digital event marketing.
With event attendee expectations shifting, event organizers are on the lookout for fresh ways to create memorable experiences—and that’s where event technology can be a game-changer. Here’s everything you need to know about event technology solutions to leave a lasting impression on your attendees.
How does an eventplanner survive event season or busy times? They take simple time management steps to make event season a little easier and run a little smoother. Below are 6 effective time management tips to assist the busy eventplanner. Busy eventplanners tend to work from sunup to sundown.
“If you are going to have food and beverage on site, those are probably two of the biggest things that customers will remember after they leave the event, so those should also take priority in your building and preparation.”. They’re just going to take you off their list and move on.”. 9 – Full kitchen or prep kitchen?
The events industry is exciting, ever-changing, and sociable. Being an eventplanner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
You keep on asking what does it take to become a wedding planner. The short answer is reaching out to experienced eventplanners. I will try to make it more specific with actual steps and tips that you can follow to become a wedding planner. Follow them on socialmedia. Let’s start!
Integration is a hot term that won’t be dying down anytime soon in the event industry when it comes to attendee engagement. As more and more attendees rely on their mobile devices at events for information and communications, event organizers have been compelled to integrate the live event experience with the online experience.
What’s more, gathering feedback on a regular basis enables you to make more data-driven decisions for future events. Whether you’re already sending follow-up surveys after events or gathering feedback through socialmedia, post-event surveys are key to maximizing the overall satisfaction of your events.
Hundreds of articles have been written on attendee engagement and all the sundry ways to create an immersive attendee experience. Creatively employ online registration and event apps. ” Hells yeah … a cross-social-media scavenger hunt. And we’ve heard (and written about ourselves) all the same ideas.
“For example, if your crowd has high tech expectations, it’s important to up the engagements and bring in new solutions such as virtual reality or artificial intelligence.” Consider solutions that have attendee engagement and marketing components. ” 4. .” ” 16.
An event proposal can have various different purposes: securing sponsorships, getting a client as an eventplanner, getting buy-ins from stakeholders and higher-ups, and so on. In short, an internal event proposal. Who needs to write an event proposal? Eventplanner agencies to win clients over.
Local event-décor rental companies can provide you with almost anything from furniture and bars to lighting and props. Bonus points if the decorations are photogenic, as they’ll likely be posted on socialmedia by your event’s attendees. and upload them to socialmedia for the world to see.
For example, if you’re an eventplanner you might explore local restaurants for catering or consider unique venues like historic buildings or outdoor spaces that offer lower rental rates. Public relations: Seek media coverage to increase brand visibility and credibility.
The average eventplanner has a lot on their plate. But you can’t afford to take any shortcuts if you expect your event to be successful. Event marketing automation can help you cut back on the amount of repetitive and error-prone work you need to do. Schedule your socialmedia posts.
Increased creativity : PR and marketing teams can share unique insights and analytics to create relevant and engaging campaigns for your event. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and socialmedia platforms.
There are many moving parts involved in planning an event, and you have to constantly pay attention to the tiniest details to ensure success. Also, you can monitor the buzz around your event on socialmedia. Not Keeping Your Attendees Engaged. Not Paying Attention to Nuances Related to The Venue’s Location.
Event managers and venues can easily add images, videos, schedules, maps, brand logos, and more—with no technical skills required. Ultimately, branded event marketing materials can help you boost socialmediaengagement and shares.
In turn, you’ll drive higher attendance rates and greater engagement during the event. Simplified event planning. A comprehensive event management CRM tool can also help you manage event logistics. With customizable forms, you can also collect feedback to use in testimonials for your next event marketing campaign.
Leverage SocialMedia to Grow Your Fanbase. These days any good event venue marketing plan, especially if you’re doing wedding venue marketing, includes a presence on Instagram, Facebook and probably YouTube. Socialmedia platforms are table stakes, as is LinkedIn if your outreach includes local businesses.
Search the Internet for the phrase “event planning challenges” and you will find countless surveys and lists (like here and here ) that name reduced event budgets or budget cuts as one of the top challenges facing event professionals every year. We engaged their sense of smell, created a relaxed, fun, nostalgic mood.
Technology can facilitate a successful hybrid event in many different aspects: handling event registration, managing socialmedia activities, facilitating a virtual event, live streaming, mobile apps, and so on. Event Technology Enhancing Experience. Why do we need event technology in the first place?
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an eventplanner looking to improve attendee engagement in your next event? The hope is that some of them will register for your event and buy your tickets.
No matter how well-planned and well-executed your event is, it’s not considered successful if you can’t attract enough of your target audience to attend it. With that being said, increasing event attendance should be a key objective for eventplanners, but in practice, it can be easier said than done.
The Event Technology of the Moment – Artificial Intelligence. Artificial Intelligence is proving to be a game-changing solution in the event industry. AI will be taking delegate engagement to the next level by delivering a personalized experience to attendees and exhibitors. SocialMedia Walls. Crowd’stream.
And a basic planning tool in the toolbox of most any eventplanner or venue manager. But in reality, practically EVERYTHING depends on your event layout, like: How your event flows. How you want your attendees to engage in the experience. How you plan on innovating and differentiating your event from others.
Meaning, planning and hosting an event today is naturally more challenging, and in order to deliver a satisfying and unique experience for every attendee, you need a robust event management plan and strategy. This is so you can get a better picture of how much they might be comfortable spending for the next event.
Marketing and promotion – For creating and deploying event websites, email marketing, event mobile apps, surveys/forms, video marketing and socialmedia promotions. Enhanced attendee engagement. Exhibitor and sponsor management – For managing sales, payments and deliverables.
Leverage different platforms: socialmedia, email notifications, push notifications, mobile event app, and so on to connect the two aspects of the event together. A dedicated presenter for your virtual attendee can help a lot in keeping your virtual attendees engaged and connected to the live venue.
Whether you’re an event venue, a professional event organizer, or the de-facto eventplanner for your organization, creating the best experience for potential attendees can feel overwhelming—especially with event industry statistics suggesting that we’ll see the return of full in-person live events in the upcoming year.
Social and cultural integration This principle emphasizes the social and cultural aspects of your sustainability efforts. It involves integrating events into the local community, respecting cultural heritage, and fostering inclusivity. Keep signage minimal Whenever possible, eventplanners should avoid information overload.
Pretty self-explanatory, responsible for overseeing the entire event planning and execution. Creating a marketing plan and responsible for all things related to promoting the event. Socialmedia moderator. Essential, especially if you are also planning to stream the event (and for virtual events.)
Content sourcing is probably one of the most important aspects of planning an event. It involves aligning content with event goals, attendee expectations, and sourcing speakers to give engaging, informative, and entertaining presentations. You’ve decided on the venue, the theme, the name of your event, etc. Delegation.
There’s talk around the water cooler about the importance of meaningful engagement for creating an event experience that wows audiences. The goal of every eventplanner is for attendees to fully participate in the event and come away with a sense that it was a worthy investment of their time, energy, and money.
If you are somehow engaged in event sales – whether as a salesperson, business owner or manager in the hospitality and events industry – you already know that establishing successful sales practices and habits is the #1 way to grow revenues for private, group and in-person events.
These are methods that are not discussed on any other event planning sites so get out your notebooks and write down your favorite methods! Once you reach out to your inner circle, you can launch a socialmedia outreach campaign. Socialmedia works but it takes a little time. People will jump at the opportunity.
Let’s take them one by one: Specialized Tools Specialized event management tools excel in performing specific functions related to event planning. Here’s a list of specialized tools to consider: Online registration and ticketing platforms are invaluable tools for eventplanners.
For others, it’s a promotional plan for a specific event that can be broken down into a more manageable plan. Event-based strategy. Event website. Socialmedia. The Event Marketing Process. Events are costly, which is why determining your event strategy is important. SocialMedia Basics.
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