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ESG 101: What It Is and Why It Matters For Investors and Businesses

Greenmyna

ESG stands for Environmental, Social, and Governance. A poor track record on DEI or community engagement can repel top talent. Third Pillar of ESG : Governance The "G" in ESG revolves around how a company is run, its leadership practices, and the systems in place for accountability. Why Does Governance Matter?

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But what exactly is corporate sustainability?

Greenmyna

Businesses are recognizing that long-term success is fundamentally intertwined with responsible environmental, social, and governance practices! Finally, it necessitates ensuring transparency, accountability, and ethical decision-making through robust corporate governance structures and a commitment to stakeholder engagement.

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The Future of Work: Four Ways CSR Can Help Attract and Retain Top Talent

Greenmyna

When businesses picture their Corporate Social Responsibility (CSR) commitment, they usually think about driving positive social, environmental, or governance changes. From acquiring top talent to preventing burnout, you would be surprised at the number of ways CSR can help you engage and motivate your team!

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Potty Humor: 10 Ways Personal Care Brands are Cleaning up with Experiential Marketing

Event Marketer: B to C Events

The entire campaign was woven together by NFC-enabled “pocket sprayers” (Poo~Pourri samples) that unlock a gamified, multitouchpoint experience that attendees could engage with throughout the week. Stay Fresh.” If that’s not enough ~Pourri for you, see how the brand created a Giant Poo activation at Super Bowl LIV.

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Small Business, Big Impact: Easy CSR Initiatives for Every Company

Greenmyna

CSR frameworks often cover one of three areas–environment, society and governance–and they are an opportunity for businesses to both function sustainably and benefit their communities. As a small business, engaging in CSR projects helps both your community and your business!

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Dirty Work, Large Impact: The Power of Beach Cleanups

Greenmyna

Direct Action Beach cleanups have the potential to inspire local governments and policymakers and encourage them to take action. Your citizen voice is powerful, and cleanups give you a megaphone that can inform, engage, and inspire policymakers. How do beach cleanups help the environment? What is a beach cleanup?

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Five Brand Campaigns and Experiences for International Women’s Day 2024

Event Marketer: B to C Events

The day was officially recognized by the United Nations in 1977, but since the very first IWD celebration in 1911, it has never been “owned” by any specific group, government, network or company. International Women’s Day is here, the annual global celebration of social, economic, cultural and political achievements of women.