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Attendees could personalize their journey by taking the Vibe Quiz to discover their ideal travel style and destination, enjoy mocktails and desserts, hear live dj sets, engage with flight attendants, snag custom-printed boarding passes and walk away with exclusive swag. A whole host of engagements were on tap.
So to properly introduce itself, the company leaned on the power of the press to drive awareness and education with a media dinner and storytelling experience hosted at none other than the New York Public Library. So the library provided a really great platform for us to share the information in an engaging way.”
14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike. Both Xtadium and Horizon are owned by the social media giant.
Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The women’s and men’s tournaments are only growing in excitement and engagement, and we’re matching that energy by going bigger each year for fans—bigger activations, longer activation hours, more Wendy’s favorites, and new ways to engage.”
22 event, which was unaffiliated with Netflix, and all of its sad details, were broadcast across social media as attendees deemed the experience not only a disappointment, but a “ scam ” that had tickets starting at $150. 10 and serve as Comcast’s “dedication to both technological innovation and community engagement.”
The brand first launched the virtual balloon, shaped like its iconic jar, on social media. Consumers were invited to stop by to snap photos inside the balloon installation and enjoy classic Newfoundland fare—toutons—topped with Nutella. They could also engage with brand ambassadors and snag stickers and Nutella B-ready bars.
The brand on June 13 unveiled a pop-up installation at 301 Canal Street that, from afar, looks like The RealReal opened a new retail shop. Hulu and ABC News transformed New York City’s Spring Studios into a nostalgic playground with design touches spanning retro art prints, LED accents, neon lights, floral installations and shaggy rugs.
“When we’re building a campaign, we definitely want to make sure we cast a wide net, but for something like ‘Shōgun,’ we also need to craft specific messaging and engagements so that they feel customized to the audience. In the two weeks leading up to the Hulu premiere on Feb. Hotel guests checking in from Feb.
Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Make a meaningful investment in education. Consider what is at eye level.
On Sunday, Chestnut accepted Buffalo Wild Wings’ social media invitation to chow down 200 boneless wings at one of its restaurants on July 8 during all-you-can-eat wing night. CFF is billed as a premier festival dedicated to climate-related film and media that “break the boundaries and expectations of what climate cinema can be.”
In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. From cozy chalets to themed soirees, here’s a taste of the action from Park City. Learn more about Adobe on Main in our interview with chief brand officer Heather Freeland.
The pop culture convention, this year July 25-28, once again served as a playground for both superfans of comics, movies, TV, gaming and multimedia, and the brands that create larger-than-life activations to engage them. Attendees could catch a headline performance by Jason Derulo, and engage in sponsor activations. No badge required.
( Agency: Preacher) NETFLIX IS BLASTING ’80S TUNES ACROSS THE UK Netflix is pumping up the jams and the ’80s nostalgia across the UK with larger-than-life boombox installations designed to tout its film “Beverly Hills Cop: Axel F,” which debuts July 3. No disturbing the peace here.
It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. As talent walked the 60-foot-long step-and-repeat, both actors and media members were unaware that Disney had planted photographers and security guards in the press line to prepare for the spectacle ahead.
Brands are peppered across the city this week, with some activating as official sponsors, and others in town to reap the benefits of engaging a massive audience of creatives and techies. REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda.
From, in the case of Sweethearts, making use of misprints to alleviating reservation headaches to hosting swanky date nights to sponsoring wedding days, we’ve gathered a little V-Day inspo to build relationships and boost engagements (maybe even the ring kind?). Agency: 160over90. Crash a wedding, but make it a branding moment.
Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns.
Visitors will have a chance to engage with the brand’s latest devices and explore how they amplify everyday activities in novel ways, like capturing and sharing content. Triangular displays comprised of neon and LED lights were installed throughout to guide participants through the custom cocktail tastings. 17 through Feb.
A well-oiled engagement machine. Fans at each site were invited to engage with an array of Paramount+ IPs through a self-guided journey that gave them the freedom to explore the content they enjoy most. “We Generating that groundswell of buzz and maintaining it, however, has required the help of media and influencer partners. “In
15-18, visitors could explore larger-than-life LEGO brick installations showcasing magical creatures, all built by LEGO Master Builders over the course of hundreds of hours and comprising nearly 70,000 bricks. To inspire kids to use their imaginations before heading back to school.
There, inside the “Funko Funzone,” fans encountered a life-sized Funko collectible box installation that they could step into for photo ops, a range of games and prizes, plus the opportunity to build and personalize their own Pop! NBCUNIVERSAL NBCUniversal is taking a content-forward approach to fan engagement to kick off football season.
–Stephen Kipp, EVP-Events and Brand Experiences, Paramount An in-depth look into the experiences and logistics of Paramount Mountain’s expansive footprint and virtual ride With so many brands competing for fans’ attention on the ground during Super Bowl LVIII, Paramount stopped traffic with the biggest installation on the Las Vegas Strip.
View this post on Instagram A post shared by American Express (@americanexpress) AT&T AT&T rolled out the blue carpet to engage NBA All-Star fans on the ground, and at home, with connectivity-themed experiences available at NBA Crossover and online. 17 with its indoor-outdoor Hennessy Arena activation.
Layers of engagement, sensory moments, vintage cars and partnerships were all on tap. Finally, for VIPs, and lucky media members like ourselves, Shipt dropped killer care packages in each person’s hotel room. The activation began in a Meow Wolf-inspired, branded bodega drenched in light blue. Agency: Factory360.
Marketing and promotion – For creating and deploying event websites, email marketing, event mobile apps, surveys/forms, video marketing and social media promotions. Enhanced attendee engagement. Exhibitor and sponsor management – For managing sales, payments and deliverables. Eventbrite.
Maintaining engagement in an in-person event is typically easier. Facilitating engaging networking opportunities can be a major challenge in hosting a virtual event. It’s more difficult to keep your audience engaged since you don’t have control over these distractions.
Plus, this can help you build a positive and engaged workplace culture. Attendee engagement is another important metric to track, especially if you manage ticketed events. Reducing water consumption: Implement water-saving measures, such as installing low-flow fixtures and fixing leaks.
Experiential was the play, and brands went big to engage the more than 330,000 visitors brought in by the Chiefs and 49ers rematch on Feb. CBS carried the traditional broadcast of the game (also streamed via Paramount+), and Nickelodeon aired a kids- and family-friendly telecast that got a lot of attention on social media.
Social media moderator. Social media. Create social media handles and build your audience. Including but not limited to ads, articles (for advertorial/content marketing), social media promotion posts, video marketing materials, etc. Post more details about the event on social media. Media details.
With regard to collecting payments, you can send clients an email with a link to pay online or you can set up installment payments in two ways: you can schedule payment reminders to send them reminder emails with payment links at specified dates/times, or you can schedule automatic payments that charge their credit card on specified dates.
Product launch events often include engaging presentations, interactive displays, and interaction opportunities with brand representatives. Providing educational content and hands-on experiences, workshops, and classes deepen customer engagement, establish the brand as a trusted authority, and fosters long-term relationships. ?
Retail customer experience contains every touchpoint between customers and retail brands, across multiple stages, which include: Pre-purchase: This is a stage during which customers research products, compare prices, seek recommendations, attend educational events, and engage in exploratory experiences.
Marketing and promotion – For creating and deploying event websites, email marketing, event mobile apps, surveys/forms, video marketing and social media promotions. Enhanced attendee engagement. Exhibitor and sponsor management – For managing sales, payments and deliverables. Eventbrite.
The system can read different types of media, including NFC chips, printed tickets, e-tickets, badges, and accreditations. This price covers installation and banking fees. This approach enables attendees to explore virtual spaces, offering a more engaging and lifelike experience than traditional 2D platforms.
If you are somehow engaged in event sales – whether as a salesperson, business owner or manager in the hospitality and events industry – you already know that establishing successful sales practices and habits is the #1 way to grow revenues for private, group and in-person events. Sales Tools and Materials Tips.
Better engagement rate. Hybrid events can translate into higher levels of engagement for both virtual and live attendees. Organizers, for example, can broadcast the results of polls in real-time to keep both audiences engaged. Meaning, you’ll have better chances of securing good sponsors. Cost-saving.
In 2007, our first product was focused on tools for engaged couples and their wedding planners – so we’ve had lots of time to dial in our event management tools and make them exactly what planners need to streamline their business. Planning Pod makes it easy for you to do business … and for engaged couples to do business with you.
Reconnect with colleagues and meet industry peers while checking out all the new and engaging experiences the pavilion has to offer. Hakkasan recently unveiled its new multimillion-dollar ceiling installation, known as the Hakkasan Grid, which will offer attendees a transformative, multisensory experience. Tuesday: Retro Vegas Revelry.
Or being able to quickly set up multiple auto-payment installments on an invoice in a few clicks. Set up multiple payment reminders or schedule auto-payments for set-it-and-forget-it payment installment automations. Like dropping a task list template into an event that backs all items out from the event date. Planning Pod Weaknesses.
Planning Pod also incorporates all of the business management tools wedding planners need to run their business and stay on top of essential details… Lead and CRM manager – Manage all leads coming in from your wedding website, social media or other channels and track them through the entire sales funnel to close more deals.
Does your wedding package include an engagement session? How many edited photos can I expect back from my engagement session? Do you provide “sneak peeks” for either the engagement session and/or the wedding? Will you be posting any of our photos on your website and social media? What do you charge for additional hours?
Share Your Sustainable Practices Harness the Power of Social Media: Document Your Journey: Capture photos and videos of your sustainable festival practices, such as using a reusable water bottle, eating at vendors with compostable containers, and sorting waste. Use hashtags related to the festival and sustainability to reach a wider audience.
Share Your Sustainable Practices Harness the Power of Social Media: Document Your Journey: Capture photos and videos of your sustainable festival practices, such as using a reusable water bottle, eating at vendors with compostable containers, and sorting waste. Use hashtags related to the festival and sustainability to reach a wider audience.
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