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Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library

Event Marketer: B to C Events

So to properly introduce itself, the company leaned on the power of the press to drive awareness and education with a media dinner and storytelling experience hosted at none other than the New York Public Library. So the library provided a really great platform for us to share the information in an engaging way.”

Media 107
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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer: B to C Events

Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The women’s and men’s tournaments are only growing in excitement and engagement, and we’re matching that energy by going bigger each year for fans—bigger activations, longer activation hours, more Wendy’s favorites, and new ways to engage.”

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer: B to C Events

23, the company partnered withGameday Hospitality Buffalo for the Buffalo Bills vs. Jacksonville Jaguars game to engage attendees at the organizations all-inclusive tailgate experience. Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Then on Sept.

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The Brief: Golden Porta Potties and Boozy ‘Sailgates’

Event Marketer: B to C Events

22 event, which was unaffiliated with Netflix, and all of its sad details, were broadcast across social media as attendees deemed the experience not only a disappointment, but a “ scam ” that had tickets starting at $150. 10 and serve as Comcast’s “dedication to both technological innovation and community engagement.”

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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer: B to C Events

Brands are peppered across the city this week, with some activating as official sponsors, and others in town to reap the benefits of engaging a massive audience of creatives and techies. REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda.

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Castles and Choreography: All Hail Disney’s ‘Rise of Red’ Premiere Event

Event Marketer: B to C Events

It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. As talent walked the 60-foot-long step-and-repeat, both actors and media members were unaware that Disney had planted photographers and security guards in the press line to prepare for the spectacle ahead.

Media 112
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FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Sh?gun’

Event Marketer: B to C Events

“When we’re building a campaign, we definitely want to make sure we cast a wide net, but for something like ‘Shōgun,’ we also need to craft specific messaging and engagements so that they feel customized to the audience. In the two weeks leading up to the Hulu premiere on Feb. Hotel guests checking in from Feb.