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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer: B to C Events

Attendees could personalize their journey by taking the Vibe Quiz to discover their ideal travel style and destination, enjoy mocktails and desserts, hear live dj sets, engage with flight attendants, snag custom-printed boarding passes and walk away with exclusive swag. A whole host of engagements were on tap.

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Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library

Event Marketer: B to C Events

So to properly introduce itself, the company leaned on the power of the press to drive awareness and education with a media dinner and storytelling experience hosted at none other than the New York Public Library. So the library provided a really great platform for us to share the information in an engaging way.”

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike. Both Xtadium and Horizon are owned by the social media giant.

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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer: B to C Events

Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The women’s and men’s tournaments are only growing in excitement and engagement, and we’re matching that energy by going bigger each year for fans—bigger activations, longer activation hours, more Wendy’s favorites, and new ways to engage.”

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The Brief: Golden Porta Potties and Boozy ‘Sailgates’

Event Marketer: B to C Events

22 event, which was unaffiliated with Netflix, and all of its sad details, were broadcast across social media as attendees deemed the experience not only a disappointment, but a “ scam ” that had tickets starting at $150. 10 and serve as Comcast’s “dedication to both technological innovation and community engagement.”

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The Brief: Zenless Zones and Mega Mitts

Event Marketer: B to C Events

The brand first launched the virtual balloon, shaped like its iconic jar, on social media. Consumers were invited to stop by to snap photos inside the balloon installation and enjoy classic Newfoundland fare—toutons—topped with Nutella. They could also engage with brand ambassadors and snag stickers and Nutella B-ready bars.

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The Brief: ’80s Brats and Mega-rich Superfans

Event Marketer: B to C Events

The brand on June 13 unveiled a pop-up installation at 301 Canal Street that, from afar, looks like The RealReal opened a new retail shop. Hulu and ABC News transformed New York City’s Spring Studios into a nostalgic playground with design touches spanning retro art prints, LED accents, neon lights, floral installations and shaggy rugs.

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