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Nat Geo’s Cinematic ‘Hexadome’ Installation Inspires Repeat Visits at D23

Event Marketer: B to C Events

To remind fans that Nat Geo offers a diverse collection of content and that it all falls under the Disney umbrella, the brand built a spherical theater installation that enveloped viewers in its top series and transported them around the planet with the help of six massive screens and 52 speakers.

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The 2024 Fab 50: Recognizing the Event Industry’s Top Builders

Event Marketer: B to C Events

The Best Exhibit and Event Fabricators Serving the Experiential Marketing Industry Like the industry it serves, the landscape of exhibit builders fabricating trade show booths, branded installations and outdoor activation structures for corporate clients is in a state of constant evolution. Presenting, the 2024 Fab 50.

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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer: B to C Events

Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The women’s and men’s tournaments are only growing in excitement and engagement, and we’re matching that energy by going bigger each year for fans—bigger activations, longer activation hours, more Wendy’s favorites, and new ways to engage.”

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Trends in Event Planning: What's Hot and What's Not

Souvenir Weddings & Events

Staying up-to-date with the latest trends is crucial for event planners to create memorable and engaging experiences for attendees. This can be achieved through interactive installations, virtual reality (VR) experiences, augmented reality (AR) elements, or themed environments that engage all the senses. Let's dive in!

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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer: B to C Events

Brands are peppered across the city this week, with some activating as official sponsors, and others in town to reap the benefits of engaging a massive audience of creatives and techies. The activation was built around the “art of storytelling in fashion and beauty,” with a clear focus on engaging Gen Z. Agency: 15|40.

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NBA All-Star 2024: Inside 13 Fan Activations

Event Marketer: B to C Events

View this post on Instagram A post shared by American Express (@americanexpress) AT&T AT&T rolled out the blue carpet to engage NBA All-Star fans on the ground, and at home, with connectivity-themed experiences available at NBA Crossover and online. to duke it out in a trivia contest centered on basketball and pop culture knowledge.

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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer: B to C Events

s Presenting Sponsorship Made History at Cali Vibes Steal the Show with 27 of the Summer’s Best Festival Activation Ideas 818 TEQUILA’S FULL-SERVICE SALOON The popular 818 Tequila Outpost from last year’s fest returned to the desert this year as an exclusive, one-day pop-up offering food, music and cocktails. Here’s a quick rundown.

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