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14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike. It also served as presenting sponsor of the NBA x HBCU Classic. The brands programming began Feb.
And we’ve engaged the right people, she says. DISPLAYS & PRESENTATIONS Every display, installation and speech presented at the event was crafted with attendees needs in mind. Maunders recommends that marketers take the same approach to their events. We’re not even going to try and be.
To remind fans that Nat Geo offers a diverse collection of content and that it all falls under the Disney umbrella, the brand built a spherical theater installation that enveloped viewers in its top series and transported them around the planet with the help of six massive screens and 52 speakers.
What made their engagement unique was its unexpected timing – neither had planned for an immediate proposal, but life’s subtle nudges revealed the perfect moment. This masterpiece transformed into an interactive installation, where guests were invited to contribute their own brushstrokes throughout the evening.
The Best Exhibit and Event Fabricators Serving the Experiential Marketing Industry Like the industry it serves, the landscape of exhibit builders fabricating trade show booths, branded installations and outdoor activation structures for corporate clients is in a state of constant evolution. Presenting, the 2024 Fab 50.
Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The women’s and men’s tournaments are only growing in excitement and engagement, and we’re matching that energy by going bigger each year for fans—bigger activations, longer activation hours, more Wendy’s favorites, and new ways to engage.”
Sumner’s creative touch extended to the decor, where she incorporated playful elements like disco balls into the hanging floral installation above the dance floor, illustrations of their dog Faith Hill & guest experiences at every corner. Prior to the proposal Conrad flew all the way to South Carolina to get Sumners moms approval.
Unbeknownst to Erin, the entire business meeting setup was a lie, but she was excited to watch her basketball team as a newly engaged couple. Indoor Floral Installation: A grand piano adorned with a lavish arrangement of red roses and greenery draws attention. Each is elegantly portioned for easy serving.
Staying up-to-date with the latest trends is crucial for event planners to create memorable and engaging experiences for attendees. This can be achieved through interactive installations, virtual reality (VR) experiences, augmented reality (AR) elements, or themed environments that engage all the senses. Let's dive in!
s Presenting Sponsorship Made History at Cali Vibes Steal the Show with 27 of the Summer’s Best Festival Activation Ideas 818 TEQUILA’S FULL-SERVICE SALOON The popular 818 Tequila Outpost from last year’s fest returned to the desert this year as an exclusive, one-day pop-up offering food, music and cocktails. Here’s a quick rundown.
Timed to National Iced Tea Month, High Noon’s activation included presenting Boston with 342 cases of its Vodka Iced Tea, the exact number of tea chests dumped into the harbor in 1773. Conference topics spanned civic engagement, AI, authentic brand values, relationship-building and beyond.
Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Roll onto campus with something extraordinary. Make a meaningful investment in education.
View this post on Instagram A post shared by American Express (@americanexpress) AT&T AT&T rolled out the blue carpet to engage NBA All-Star fans on the ground, and at home, with connectivity-themed experiences available at NBA Crossover and online. to duke it out in a trivia contest centered on basketball and pop culture knowledge.
Brands are peppered across the city this week, with some activating as official sponsors, and others in town to reap the benefits of engaging a massive audience of creatives and techies. The activation was built around the “art of storytelling in fashion and beauty,” with a clear focus on engaging Gen Z. Agency: 15|40.
The pop culture convention, this year July 25-28, once again served as a playground for both superfans of comics, movies, TV, gaming and multimedia, and the brands that create larger-than-life activations to engage them. Attendees could catch a headline performance by Jason Derulo, and engage in sponsor activations. No badge required.
And for online grocery delivery brand FreshDirect, that stat signaled an opportunity for IRL engagement. DRINK IF YOU DARE This cross-continental news item comes to you from the streets of Johannesburg, South Africa, where a Fanta stunt confounded then delighted consumers brave enough to engage with the activation.
The festival promises to showcase new cinematic voices, lesser-known archival finds and complex storytelling through a dozen screenings that will be supported by panels, expert workshops and social events designed to cultivate dialogue and community engagement.
From, in the case of Sweethearts, making use of misprints to alleviating reservation headaches to hosting swanky date nights to sponsoring wedding days, we’ve gathered a little V-Day inspo to build relationships and boost engagements (maybe even the ring kind?).
Visitors will have a chance to engage with the brand’s latest devices and explore how they amplify everyday activities in novel ways, like capturing and sharing content. The launch, presented by Eater, welcomed 300 guests to a 74Wythe in Brooklyn, NY, where a glowing, signature-red Doritos triangle logo hanging from the awning greeted them.
Experiential was the play, and brands went big to engage the more than 330,000 visitors brought in by the Chiefs and 49ers rematch on Feb. At the Moen station, attendees could press buttons to activate upward-facing shower heads for a fountain-like presentation. Agencies: David Stark Design and Production, experiential; LaFORCE, p.r.)
–Stephen Kipp, EVP-Events and Brand Experiences, Paramount An in-depth look into the experiences and logistics of Paramount Mountain’s expansive footprint and virtual ride With so many brands competing for fans’ attention on the ground during Super Bowl LVIII, Paramount stopped traffic with the biggest installation on the Las Vegas Strip.
Such miscalculations can lead to budget shortfalls or surpluses, which present challenges. Installation and Removal: Big or intricate decorations might need experts to set them up and take them down. Review Contractual Obligations When engaging with vendors or venues, contracts are standard.
THE GLITTERATI DESCEND ON A CALIFORNIA RANCH FOR NATIONAL ROSÉ DAY With countless bottles uncorked, and King Gillette Ranch in Calabasas, CA, serving as the eloquent backdrop, another installment of Rosé Day L.A. took place June 8, aka National Rosé Day (the event occurs annually on the second Saturday of June).
Maintaining engagement in an in-person event is typically easier. No geographical limitations: in a virtual event, you can technically invite speakers, talents, presenters, and attendees from anywhere without having to worry about travel and accommodation arrangements, among other logistic issues. catering.)
Together, they epitomized the spirit of the roaring twenties, infusing the celebration with a sense of vintage charm and joie de vivre that enchanted all present. The live painting provided a captivating focal point and an interactive display, inviting guests to engage with the creative process and leave their mark on our cherished memories.
Improved engagement and interactivity. Virtual-only events tend to struggle with engagement. In a hybrid event, you have two different audiences that the sponsors can engage in different ways. Use a virtual event platform that facilitates engagement with features like real-time Q&A, live polls, interactive chats, and so on.
Better engagement rate. Hybrid events can translate into higher levels of engagement for both virtual and live attendees. Organizers, for example, can broadcast the results of polls in real-time to keep both audiences engaged. Meaning, you’ll have better chances of securing good sponsors. Cost-saving. Ensure a seamless delivery.
Identify speakers/talents/presenters. Talents’/speakers’/presenter’s needs: Ask for presentation/speech topics. If possible, ask for finalized speech/presentation in a written format for review. Ask talents/speakers/presenters to start promoting the event with their followers. Well-taken photo.
Enhanced attendee engagement. Bizzabo creates an immersive experience for both users of the platform and for attendees with its user-friendly tools that focus on helping event managers maximize attendee engagement. payment installments, email notifications and multiple payment options (check, credit card, etc.).
With regard to collecting payments, you can send clients an email with a link to pay online or you can set up installment payments in two ways: you can schedule payment reminders to send them reminder emails with payment links at specified dates/times, or you can schedule automatic payments that charge their credit card on specified dates.
Product launch events often include engagingpresentations, interactive displays, and interaction opportunities with brand representatives. Providing educational content and hands-on experiences, workshops, and classes deepen customer engagement, establish the brand as a trusted authority, and fosters long-term relationships. ?
Is live/in-person engagement important for the event’s format as a whole? Assess whether your events will require immersive branded experiences or educational installations. So, if you want to keep your virtual attendees engaged, you need to make your content short and sweet. Budget availability. Interactive group sessiuons.
Retail customer experience contains every touchpoint between customers and retail brands, across multiple stages, which include: Pre-purchase: This is a stage during which customers research products, compare prices, seek recommendations, attend educational events, and engage in exploratory experiences.
Easier to maintain attendee engagement since they’ll be less distracted when visiting a physical venue than staying at home. Cons: Lack of face-to-face interaction can be an issue in maintaining engagement. Maintaining engagement and managing attendee distraction (when ‘attending’ the event from their homes) can be very challenging.
If you are somehow engaged in event sales – whether as a salesperson, business owner or manager in the hospitality and events industry – you already know that establishing successful sales practices and habits is the #1 way to grow revenues for private, group and in-person events. Um, you wouldn’t (right?).
Does your wedding package include an engagement session? How many edited photos can I expect back from my engagement session? Do you provide “sneak peeks” for either the engagement session and/or the wedding? bridal shower, rehearsal dinner, engagement party, etc.)? Engagement sessions are great for a few reasons.
Enhanced attendee engagement. Bizzabo creates an immersive experience for both users of the platform and for attendees with its user-friendly tools that focus on helping event managers maximize attendee engagement. payment installments, email notifications and multiple payment options (check, credit card, etc.).
It is also known as the time between a marriage proposal and a wedding Engagement party- a party held to celebrate a recent engagement. This typically occurs directly following cocktail hour and immediately preceding dinner Grand exit- a formal send-off of the newly weds at the conclusion of the wedding reception.
Our Purpose: Share and create a meaningful experience for guests to learn about who we are as individuals, introduce ourselves as a couple, and make a memory together that invites them into supporting and engaging with us in our commitment to one another. so they felt comfortable and safe to engage in the activities we planned throughout.
In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. The brand additionally served as presenting sponsor of the Variety Interview Studio. From cozy chalets to themed soirees, here’s a taste of the action from Park City.
The luxurious, multiroom pop-up featured striking brand installations that expertly blended art, storytelling and technology. Agency: Lupine Creative) Photo: Courtesy of Max NYLON TAKES OVER A PRIVATE RESIDENCE NYLON hosted two affairs during Miami Art Week 2023: NYLON House, presented by e.l.f. Check out the full case study here.
A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). Acura presented a drone show that depicted golfers and the club in the sky, and it led into a performance by rapper Larry June on the main stage. This is awesome.’
In other news, Canadian football buffs could attend viewing parties in Toronto, Montreal and Vancouver at the start of the NFL season as part of The Huddle, presented by Captain Morgan , the third iteration of the fan experience. NBCUNIVERSAL NBCUniversal took a content-forward approach to fan engagement to kick off football season.
A spinning Gucci Winter Dream snow globe installation brought the brands travel-inspired heritage to life with scenes meticulously crafted to reflect its storied locales, from Palazzo Gucci in Florence to the Wooster Street boutique in New York City. Each portal provided an interactive experience that engaged participants senses.
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