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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike. It also served as presenting sponsor of the NBA x HBCU Classic. The brands programming began Feb.

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Six Lessons on Inclusion from Primark’s Fully Accessible Launch Event

Event Marketer: B to C Events

And we’ve engaged the right people, she says. DISPLAYS & PRESENTATIONS Every display, installation and speech presented at the event was crafted with attendees needs in mind. Maunders recommends that marketers take the same approach to their events. We’re not even going to try and be.

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Nat Geo’s Cinematic ‘Hexadome’ Installation Inspires Repeat Visits at D23

Event Marketer: B to C Events

To remind fans that Nat Geo offers a diverse collection of content and that it all falls under the Disney umbrella, the brand built a spherical theater installation that enveloped viewers in its top series and transported them around the planet with the help of six massive screens and 52 speakers.

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An Impressionist Wedding in Maui Inspired by Nature’s Canvas

Style Me Pretty

What made their engagement unique was its unexpected timing – neither had planned for an immediate proposal, but life’s subtle nudges revealed the perfect moment. This masterpiece transformed into an interactive installation, where guests were invited to contribute their own brushstrokes throughout the evening.

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The 2024 Fab 50: Recognizing the Event Industry’s Top Builders

Event Marketer: B to C Events

The Best Exhibit and Event Fabricators Serving the Experiential Marketing Industry Like the industry it serves, the landscape of exhibit builders fabricating trade show booths, branded installations and outdoor activation structures for corporate clients is in a state of constant evolution. Presenting, the 2024 Fab 50.

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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer: B to C Events

Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The women’s and men’s tournaments are only growing in excitement and engagement, and we’re matching that energy by going bigger each year for fans—bigger activations, longer activation hours, more Wendy’s favorites, and new ways to engage.”

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Colorful Floral Dreamscape at Historic Atalaya Castle

Style Me Pretty

Sumner’s creative touch extended to the decor, where she incorporated playful elements like disco balls into the hanging floral installation above the dance floor, illustrations of their dog Faith Hill & guest experiences at every corner. Prior to the proposal Conrad flew all the way to South Carolina to get Sumners moms approval.

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