Engagement Installation Retail 
Event Marketer: B to C Events
FEBRUARY 19, 2025
14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike. Throughout NBA All-Star 2025, hosted Feb. Heres a look at how top brands held (center) court.
Event Marketer: B to C Events
FEBRUARY 28, 2025
Its one of many valuable lessons that fashion retailer Primark learned while planning a fully accessible launch event for the debut of its new 49-piece adaptive clothing range. And we’ve engaged the right people, she says. Even the smallest of gestures can make an attendee with disabilities feel seen. But we sure as hell do now.
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Event Marketer: B to C Events
JUNE 17, 2024
The brand on June 13 unveiled a pop-up installation at 301 Canal Street that, from afar, looks like The RealReal opened a new retail shop. Elmo’s Bar, check out a locker installation from “The Breakfast Club” and stop by Shermer High detention hall, which was complete with desks that were hand-carved with each character’s name.
Eventtia
JULY 6, 2023
In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. Delivering a fully-personalized and seamless retail customer experience is critical for ensuring long-term growth.
Event Marketer: B to C Events
JULY 16, 2024
From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. In addition to activities and installations, attendees could catch an emcee announcing fun facts about the history of toilet paper throughout the event. Stay Fresh.”
Eventtia
MAY 22, 2023
From product launches and demonstrations to workshops and themed experiences, the types of in-store retail events are as diverse as the brands and industries they represent. Let’s explore some of the most common and effective types of in-store retail events and how they enhance the customer journey. ?
Event Marketer: B to C Events
AUGUST 2, 2024
Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Roll onto campus with something extraordinary. Make a meaningful investment in education.
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