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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike. Both Xtadium and Horizon are owned by the social media giant.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer: B to C Events

Attendees could personalize their journey by taking the Vibe Quiz to discover their ideal travel style and destination, enjoy mocktails and desserts, hear live dj sets, engage with flight attendants, snag custom-printed boarding passes and walk away with exclusive swag. A whole host of engagements were on tap.

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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer: B to C Events

Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The women’s and men’s tournaments are only growing in excitement and engagement, and we’re matching that energy by going bigger each year for fans—bigger activations, longer activation hours, more Wendy’s favorites, and new ways to engage.”

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The Brief: Golden Porta Potties and Boozy ‘Sailgates’

Event Marketer: B to C Events

22 event, which was unaffiliated with Netflix, and all of its sad details, were broadcast across social media as attendees deemed the experience not only a disappointment, but a “ scam ” that had tickets starting at $150. 10 and serve as Comcast’s “dedication to both technological innovation and community engagement.”

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FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Sh?gun’

Event Marketer: B to C Events

“When we’re building a campaign, we definitely want to make sure we cast a wide net, but for something like ‘Shōgun,’ we also need to craft specific messaging and engagements so that they feel customized to the audience. In the two weeks leading up to the Hulu premiere on Feb. Hotel guests checking in from Feb.

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Share the Brand Love with Five Activation Ideas for Valentine’s Day

Event Marketer: B to C Events

From, in the case of Sweethearts, making use of misprints to alleviating reservation headaches to hosting swanky date nights to sponsoring wedding days, we’ve gathered a little V-Day inspo to build relationships and boost engagements (maybe even the ring kind?). Agency: 160over90. Crash a wedding, but make it a branding moment.

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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer: B to C Events

There, inside the “Funko Funzone,” fans encountered a life-sized Funko collectible box installation that they could step into for photo ops, a range of games and prizes, plus the opportunity to build and personalize their own Pop! NBCUNIVERSAL NBCUniversal is taking a content-forward approach to fan engagement to kick off football season.