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5 Great Ways To Use SMS for Events and Retail Experiences

Eventtia

As brands search for innovative ways to interact with their audiences, SMS for events and retail experiences has emerged as one of the main channels for high customer engagement. Retail companies must use SMS responsibly and thoughtfully to balance challenges and benefits to maintain trust and positive customer relationships.

Retail 118
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Six Lessons on Inclusion from Primark’s Fully Accessible Launch Event

Event Marketer: B to C Events

Its one of many valuable lessons that fashion retailer Primark learned while planning a fully accessible launch event for the debut of its new 49-piece adaptive clothing range. And we’ve engaged the right people, she says. Even the smallest of gestures can make an attendee with disabilities feel seen. But we sure as hell do now.

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike. Throughout NBA All-Star 2025, hosted Feb. Heres a look at how top brands held (center) court.

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How To Choose The Best Retail Event Technology

Eventtia

The increasing competition and ever-changing consumer demands require retail companies to develop robust growth strategies. One focuses on creating exceptional retail customer experiences for cultivating and nurturing strong connections with consumers.

Retail 62
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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

All this is possible thanks to software-as-a-service (SaaS) companies that have helped retail brands enhance engagement, facilitate the management of complex events, and personalize customer experiences on an unprecedented scale, across channels.

Retail 62
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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer: B to C Events

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. “The difference between the Miami Open and other tennis tournaments like the US Open or Roland-Garros is that it is much more of a local, community-driven tennis tournament.”

Retail 122
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Top 5 API Technologies Transforming the Retail Customer Experience

Eventtia

In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. Delivering a fully-personalized and seamless retail customer experience is critical for ensuring long-term growth.

Retail 48