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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, as well as the leagues All-Star Alley activation space, with hands-on engagements built for hoops superfans and casual viewers alike. Both Xtadium and Horizon are owned by the social media giant.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Keep the buzz going online with social media. Why Does Event Marketing Work? Want ideas?

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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

All this is possible thanks to software-as-a-service (SaaS) companies that have helped retail brands enhance engagement, facilitate the management of complex events, and personalize customer experiences on an unprecedented scale, across channels.

Retail 62
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Data-driven Sampling: Inside Primal Kitchen and Pinterest’s ‘Colorful Kitchen’ Pop-Up Events

Event Marketer: B to C Events

Primal and Pinterest partnered up for a three-city Colorful Kitchen Pop-Up campaign rooted in the social media platform’s data on top food and kitchen trends. Driving to Retail A critical part of Primal Kitchen’s business is working with retail partners to get its products on their shelves and, ultimately, into consumers’ hands.

Pinterest 110
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Top 5 API Technologies Transforming the Retail Customer Experience

Eventtia

In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. Delivering a fully-personalized and seamless retail customer experience is critical for ensuring long-term growth.

Retail 48
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Five Tips on Leveraging Private Homes for Experiential Activations

Event Marketer: B to C Events

Close to 1,000 attendees explored Hockey House over four days of tours and evening programming that included an influencer night, a retailer night and a 3-on-3 tournament. CCM Hockey House has become a signature activation for the hockey gear brand, offering consumers a chance to test products and engage with the community.

Retail 105
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The Ultimate Event Planning Checklist: 7 Phases to Create a Winning Event

Eventtia

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. It should be capable of delivering a seamless customer experience, accommodating expected online traffic, and integrating with your CRM and any other retail software solution if necessary.