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The Brief: Ketchup Insurance and Firehouse Takeovers

Event Marketer: B to C Events

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. Agency: NVE Experience Agency) HEINZ WANTS TO INSURE YOUR STAINED T-SHIRTS Are you a messy eater? Your presence is required in New York City from March 14 to 15.

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The Brief: Zenless Zones and Mega Mitts

Event Marketer: B to C Events

The brand first launched the virtual balloon, shaped like its iconic jar, on social media. Consumers were invited to stop by to snap photos inside the balloon installation and enjoy classic Newfoundland fare—toutons—topped with Nutella. The centerpiece: a 25-foot-tall, 36-foot-wide installation of SpongeBob himself.

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The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer: B to C Events

IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money. The Walmart-backed cashback rewards app hit NYC last week, and will make its way to Chicago and Denver in April, with interactive “Make It Rain” installations designed to look like fluffy clouds. What is: Alex would be proud?”

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The Complete Checklist to Hosting an Event

Eventtia

Whether you can serve alcohol, accessibility concerns, whether you’ll need to get additional insurance, can you bring your own catering, etc. Social media moderator. Social media. Create social media handles and build your audience. Post more details about the event on social media.

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Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

Event Marketer: B to C Events

CBS carried the traditional broadcast of the game (also streamed via Paramount+), and Nickelodeon aired a kids- and family-friendly telecast that got a lot of attention on social media. NICKELODEON The installations in Nickelodeon’s booth lived up to the brand’s personality. Downs broke down scenes from the series.

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Hybrid Event Management in 2022

Eventtia

You can start by estimating the following items: Venue rental, including additional costs like insurance Catering costs Furniture rental Event technology stack ( event registration software , event management platform , virtual event platform, etc. ) A/V equipment including live-streaming equipment Marketing collaterals Stage and decoration.

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Hybrid Event Guide: Choosing The Right Hybrid Event Venue and More

Eventtia

Remember that bringing in additional equipment will also translate to additional considerations for transport, logistics, and installation. This is a very important consideration if you have a relatively large/complex installation. Loading Access and Storage Space. Make sure your goals are clear and measurable (i.e., Conclusion.