Event Marketer: B to C Events

AUGUST 22, 2024

It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. As talent walked the 60-foot-long step-and-repeat, both actors and media members were unaware that Disney had planted photographers and security guards in the press line to prepare for the spectacle ahead.

Media 111

Media Installation Communication Engagement 111

Event Marketer: B to C Events

JULY 29, 2024

SAMSUNG JUST FOLDED A SINGLE-DECKER BUS IN HALF Samsung had London commuters doing double takes last week after unveiling a series of public art installations featuring “folded” objects that most certainly shouldn’t be folded without proper supervision. The endeavor took two months to design and build.

Installation 106

Installation Social Media Transportation Media 106

Event Marketer: B to C Events

AUGUST 14, 2024

The creatures are now making their way to theaters for advance screenings of the franchise’s seventh installment, surprising (and scaring) moviegoers. Those who came across the nuns were encouraged to post photos on social media for a chance to win prizes. The nuns then climbed into an “I’ll Be Zap!” between 8th and 9th Avenues.

Social Media 96

Social Media Installation Media IT 96

Event Marketer: B to C Events

JUNE 17, 2024

The brand on June 13 unveiled a pop-up installation at 301 Canal Street that, from afar, looks like The RealReal opened a new retail shop. Hulu and ABC News transformed New York City’s Spring Studios into a nostalgic playground with design touches spanning retro art prints, LED accents, neon lights, floral installations and shaggy rugs.

Installation 92

Installation Retail Consulting Procession 92

Event Marketer: B to C Events

MARCH 11, 2024

There were also airbrush tattoos, photo moments, festive balloon installations, listening stations and a bar and patio area where attendees could cash in two drink tickets and chill out. REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda.

Installation 100

Installation Social Media Engagement Education 100

Event Marketer: B to C Events

JULY 2, 2024

Videos started popping up on social media of digital banners spotted at KIPCO Tower in Kuwait (Team Black), Marina Bay Sands in Singapore (Team Black), Sydney Tower in Australia (Team Green) and the Eiffel Tower (Team Green). Partners: Giant Spoon, experiential; Jepol Industrial Rope Access, dragon installation.

Social Media 101

Social Media Media Installation IT 101

Event Marketer: B to C Events

MARCH 1, 2024

Guests at Nobu Hotels in Atlanta, Chicago, Las Vegas, Miami Beach and Palo Alto traveled back in time to Japan’s late Sengoku period through pop-up lobby installations showcasing costumes and designs seen in “Shōgun.” In the two weeks leading up to the Hulu premiere on Feb. Hotel guests checking in from Feb.

Installation 87

Installation Collaboration Social Media Hospitality 87

Event Marketer: B to C Events

MARCH 25, 2024

IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money. The Walmart-backed cashback rewards app hit NYC last week, and will make its way to Chicago and Denver in April, with interactive “Make It Rain” installations designed to look like fluffy clouds.

Installation 90

Installation Social Media Insurance Utilities 90

Event Marketer: B to C Events

SEPTEMBER 18, 2024

But the brand is up to the task with its sights set on driving earned media and infiltrating football fans’ consideration set on game days. So we partnered with Ryan Fitzpatrick and launched an earned media and social campaign to bring professional football to Dublin. You think about sports, it’s a beer occasion.

Media 85

Media Installation Collaboration Celebrant 85

Event Marketer: B to C Events

JULY 30, 2024

Partner: KAP Media, building wrap) Photo credit: Spearhead Media HULU Last year, with a newly launched sub-brand for anime fans dubbed Animayhem , Hulu developed a large-scale SDCC activation of the same name and generated a ton of buzz. Google Play rewards and Marvel collectibles were also up for grabs.

Installation 115

Installation Engagement Retail Media 115

Event Marketer: B to C Events

JUNE 7, 2024

KENVUE At Kenvue’s storytelling-themed media event at the New York Public Library, the corporation showcased a collection of its products in a space that was organized into book-themed installations representing both new and legacy Kenvue brands, like Zarbee’s and Neutrogena. Read more here.

Installation 86

Installation Education Consulting Communication 86

Event Marketer: B to C Events

AUGUST 2, 2024

One of the things we’re excited about is having captured content on-site that we’re going to funnel into paid media in the future,” Allison Stadd, svp-brand, culture and media at Shipt told EM. “I Make a meaningful investment in education.

Education 85

Education Installation Retail Pinterest 85

Event Marketer: B to C Events

JANUARY 15, 2024

SWIFTIES GET BURNED BY A COOKWARE SCAM Taylor Swift may “polish plates until they gleam and glisten,” but she doesn’t hawk Le Creuset cookware on her social media channels, as the latest AI deepfake ad suggests. The New York City Galaxy Experience Space will be open Jan. 17 through Feb.

Social Media 115

Social Media Media Installation Engagement 115

Event Marketer: B to C Events

OCTOBER 7, 2024

Reservations for the experience were completely sold out, but NBC instituted a standby line at the event, in addition to making many of the photo ops accessible to everyone, like a “Dun Dun” logo installation outside the station. The only crime here is that we didn’t snag a Kane’s donut. 29 without the brand’s authorization.

Installation 89

Installation Electronics Government Social Media 89

Event Marketer: B to C Events

JULY 9, 2024

On Sunday, Chestnut accepted Buffalo Wild Wings’ social media invitation to chow down 200 boneless wings at one of its restaurants on July 8 during all-you-can-eat wing night. CFF is billed as a premier festival dedicated to climate-related film and media that “break the boundaries and expectations of what climate cinema can be.”

Digital Media 84

Digital Media Social Media Media Installation 84

Event Marketer: B to C Events

JULY 1, 2024

( Agency: Preacher) NETFLIX IS BLASTING ’80S TUNES ACROSS THE UK Netflix is pumping up the jams and the ’80s nostalgia across the UK with larger-than-life boombox installations designed to tout its film “Beverly Hills Cop: Axel F,” which debuts July 3. No disturbing the peace here.

Installation 85

Installation Collaboration Media Engagement 85

Event Marketer: B to C Events

FEBRUARY 21, 2024

–Stephen Kipp, EVP-Events and Brand Experiences, Paramount An in-depth look into the experiences and logistics of Paramount Mountain’s expansive footprint and virtual ride With so many brands competing for fans’ attention on the ground during Super Bowl LVIII, Paramount stopped traffic with the biggest installation on the Las Vegas Strip.

Media 100

Media Installation Centerpiece Management 100

Event Marketer: B to C Events

MAY 20, 2024

Ahead of the May 12 premiere, in partnership with Bustle Media, the network treated 200 guests at New York City’s McKittrick Hotel to immersive performances and sensory touchpoints that teased the new season across five floors of space. Bloody brilliant.

RSVP 104

RSVP Installation Collaboration Management 104

Event Marketer: B to C Events

SEPTEMBER 23, 2024

The pink-hued restaurant interior includes whimsical design touches, like a life-sized carousel “horse” (looks more like a unicorn to us) for kids to play on, sassy neon signs along the walls, a larger-than-life ice cream sundae installation with a rotating cherry on top and a 10-person ice cream bar featuring an epoxy-encased sprinkle display.

Electronics 83

Electronics Social Media Installation Retail 83

Event Marketer: B to C Events

MARCH 11, 2024

And with the latest installment, “Ghostbusters: Frozen Empire,” about to hit theaters, Sony is thrusting the venue into the limelight once more. The brand invited 30 influencers and their plus-ones on a four-night, all-expenses-paid trip to Bora Bora, where they stayed in bungalows at the Four Seasons Resort, surrounded by piles of gifts.

Insurance 85

Insurance Collaboration Social Media Installation 85

Event Marketer: B to C Events

JANUARY 8, 2024

In its debut as presenting sponsor of the Pop-Tarts Bowl, the notoriously quirky brand created an end-of-game spectacle featuring an “edible” mascot named Strawberry who was lowered into and “baked” inside a larger-than-life toaster installation. Buzz-worthy? 7) and New York (on Jan. 7) and New York (on Jan.

Automotive 93

Automotive Social Media Installation Media 93

Planning Pod

JANUARY 10, 2021

Our payment installment scheduler and automated payment functionality helps ensure you don’t miss any payments (and that you don’t waste time chasing down overdue payments). You can also automate the payment process with invoice payment installment reminders or automated payments.

Event Management 148

Event Management Management Electronics Scheduling 148

Event Marketer: B to C Events

JANUARY 22, 2024

To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. Treat consumers to sweet samples. Agency: 160over90.

Social Media 89

Social Media Media Groomsmen Installation 89

Event Marketer: B to C Events

APRIL 22, 2024

So before she released “The Tortured Poets Department” (“TTPD”) on April 19, the queen of Easter eggs herself teamed up with Spotify on a library-themed art installation at The Grove in Los Angeles that offered clues about the new record around every shelf. The CTO will be tasked will traveling around the U.S.

Social Media 95

Social Media Installation Media IT 95

Event Marketer: B to C Events

FEBRUARY 19, 2024

Indeed, The Ordinary touted its reformulated hyaluronic acid by planting its larger-than-life product on a branded boat and floating it down the river, past London landmarks, before completing its journey at the Tower Bridge, which had to be raised to accommodate the installation.

Pinterest 99

Pinterest Social Media Installation Media 99

Event Marketer: B to C Events

APRIL 1, 2024

From Meow Wolf’s ethereal art installations to events with astronauts like Dr. Sian Proctor and Nicole Stott to live performances by artists like Vulfpeck and Zeds Dead to a multimedia exhibition that promises to take attendees on a “journey into the inner realms of consciousness,” the festival boasts a jam-packed agenda and a trippy vibe.

Social Media 96

Social Media Installation Media Celebrant 96

Event Marketer: B to C Events

FEBRUARY 27, 2024

The Clinic is slated to include interactive activations, media extensions, player meet-and-greets, basketball clinics, social content and community events, all geared toward inspiring the next generation of basketball players. 17 with its indoor-outdoor Hennessy Arena activation.

Installation 110

Installation Retail Engagement Media 110

Event Marketer: B to C Events

AUGUST 19, 2024

15-18, visitors could explore larger-than-life LEGO brick installations showcasing magical creatures, all built by LEGO Master Builders over the course of hundreds of hours and comprising nearly 70,000 bricks. To inspire kids to use their imaginations before heading back to school.

Mood Board 88

Mood Board Installation Media Engagement 88

Event Marketer: B to C Events

SEPTEMBER 16, 2024

It all began last week on Friday the 13 th when FX installed “scream chambers” in Los Angeles, Nashville and New York. British media and events company Informa has swooped in to take over the flagship event in Anaheim, CA. How, you might ask? The network additionally cast out a nationwide “call-to-scream,” that gave other U.S.

Engineering 93

Engineering Installation Media Celebrant 93

Event Marketer: B to C Events

AUGUST 15, 2024

(Lead Agency: Media.Monks; Builder: Sparks) Sampling Manifested Then in March, Coca-Cola’s AI-fueled mission continued as it celebrated the launch of its new Spiced flavor with a vibrant “Spiced Shop” experience and art installation that fused genAI and artistic expression.

Bouquet 102

Bouquet Procession Installation Engagement 102

Junebug Weddings

AUGUST 16, 2024

.” Laura Clare said, “Providing flowers in places like your seating chart, place card set-ups, cocktail tables, bars, staircases, ceiling installs, and other random, unexpected places provide memorable moments [but are extra].” ” If someone needed to cut back their floral budget, what items would you suggest cutting?

Installation 80

Installation Social Media Wedding Flowers Bouquet 80

Event Marketer: B to C Events

JANUARY 15, 2024

Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. 21, Event Marketer will host the first installment in a new quarterly series of LinkedIn Lives featuring expert panels and the release of new tactical event measurement tools.

Collaboration 66

Collaboration Installation Media Education 66

Event Marketer: B to C Events

SEPTEMBER 9, 2024

There, inside the “Funko Funzone,” fans encountered a life-sized Funko collectible box installation that they could step into for photo ops, a range of games and prizes, plus the opportunity to build and personalize their own Pop! 5 in the Kansas City Power & Light District. Yourself figurine digitally.

Social Media 88

Social Media Electronics Media Installation 88

Style Me Pretty

JUNE 17, 2024

field] [field title=”Florals & Decor”]We focused on lush elements such as the half moon arch and the overhead dance floor installation. Permalink | Comments | Add to del.icio.us Post tags: Post categories: Destination , Real Weddings , The Blog

Installation 88

Installation Wedding Cake Groomsman Media 88

Event Marketer: B to C Events

MARCH 13, 2024

Finally, for VIPs, and lucky media members like ourselves, Shipt dropped killer care packages in each person’s hotel room. From there, a brand ambassador opened a “refrigerator” door that led to a mini human car wash of sorts, and out into the main event area. Agency: Factory360.

Engineering 96

Engineering Installation Media Engagement 96

Planning Pod

JULY 25, 2019

Marketing and promotion – For creating and deploying event websites, email marketing, event mobile apps, surveys/forms, video marketing and social media promotions. Included in its event marketing capabilities are event websites, email invitations, social media sharing and a popular searchable events directory for listing your event.

Event Management 112

Event Management Management Social Media Communication 112

Event Marketer: B to C Events

NOVEMBER 14, 2024

The first was an “FBI” surveillance installation comprising screens across a long wall that played scenes from the show, mixed with live footage from Grand Central captured by various security cameras. More than 1,200 consumers visited the Fan ConnectION, and ION came away with almost 59 million media impressions, Pitkofsky says.

Installation 106

Installation Media Celebrant IT 106