Event Marketer: B to C Events

FEBRUARY 19, 2025

Together, the artist and tequila maker unveiled an 1800 Cristalino Court installation designed to transport consumers to the blue agave fields of Jalisco, Mexico. Both Xtadium and Horizon are owned by the social media giant. Among highlights were custom cocktails, a custom 1800 Tequila shot clock and live tunes spun by DJ Supernova.

Installation 104

Installation Social Media Collaboration Engagement 104

Style Me Pretty

JANUARY 23, 2025

The stunning ceiling installation of white delphiniums cascaded white florals for a dreamy, ethereal look that transformed the dinner area into a magical space.[/field] field] [field title=”Wedding Cake”]The cake was adorned with greenery, keeping with the white and green palette of the wedding.

Bridesmaids 98

Bridesmaids Bridesmaid Wedding Gown Installation 98

Event Marketer: B to C Events

JUNE 13, 2024

As part of a year-long campaign surrounding the launch of the Intel Core Ultra mobile processors for first-gen AI PCs, Intel is inviting emerging new media artists to showcase the product’s power in a living art gallery where each piece continuously evolves “thanks to the contributions of every attendee.”

Installation 129

Installation Retail Media IT 129

Event Marketer: B to C Events

APRIL 17, 2024

Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification.

Social Media 126

Social Media Installation Media Engagement 126

Event Marketer: B to C Events

OCTOBER 4, 2024

There, media, influencers and consumers were introduced to the Kangaroo, Bugaboo’s first single-to-double stroller than can accommodate up to three kids. The installations were also very content-rich—you were drawn to create a photo moment out of it. So now we’re planning that for 2025,” Teves says.

IT 105

IT Installation Social Media Media 105

Event Marketer: B to C Events

SEPTEMBER 30, 2024

22 event, which was unaffiliated with Netflix, and all of its sad details, were broadcast across social media as attendees deemed the experience not only a disappointment, but a “ scam ” that had tickets starting at $150. Auburn University tailgate on Oct. 5 at the Tau Epsilon Phi… fraternity house. We honor the brand’s bravery.

Installation 114

Installation Social Media Engagement Media 114

Event Marketer: B to C Events

JULY 22, 2024

The brand first launched the virtual balloon, shaped like its iconic jar, on social media. Consumers were invited to stop by to snap photos inside the balloon installation and enjoy classic Newfoundland fare—toutons—topped with Nutella. The centerpiece: a 25-foot-tall, 36-foot-wide installation of SpongeBob himself. Yes, please.)

Installation 117

Installation Social Media Insurance Media 117

Event Marketer: B to C Events

JUNE 17, 2024

The brand on June 13 unveiled a pop-up installation at 301 Canal Street that, from afar, looks like The RealReal opened a new retail shop. Hulu and ABC News transformed New York City’s Spring Studios into a nostalgic playground with design touches spanning retro art prints, LED accents, neon lights, floral installations and shaggy rugs.

Retail 120

Retail Installation Consulting Procession 120

Event Marketer: B to C Events

AUGUST 14, 2024

The creatures are now making their way to theaters for advance screenings of the franchise’s seventh installment, surprising (and scaring) moviegoers. Those who came across the nuns were encouraged to post photos on social media for a chance to win prizes. The nuns then climbed into an “I’ll Be Zap!” between 8th and 9th Avenues.

Social Media 115

Social Media Installation Media IT 115

Event Marketer: B to C Events

SEPTEMBER 18, 2024

But the brand is up to the task with its sights set on driving earned media and infiltrating football fans’ consideration set on game days. So we partnered with Ryan Fitzpatrick and launched an earned media and social campaign to bring professional football to Dublin. You think about sports, it’s a beer occasion.

Media 116

Media Installation Collaboration Celebrant 116

Event Marketer: B to C Events

JANUARY 31, 2024

In this year’s activation roundup, we’re bypassing the media lounges and portrait studios, and homing in on the most engaging brand strategies. From cozy chalets to themed soirees, here’s a taste of the action from Park City. Learn more about Adobe on Main in our interview with chief brand officer Heather Freeland.

Automotive 129

Automotive Media Hospitality Installation 129

Event Marketer: B to C Events

JUNE 7, 2024

KENVUE At Kenvue’s storytelling-themed media event at the New York Public Library, the corporation showcased a collection of its products in a space that was organized into book-themed installations representing both new and legacy Kenvue brands, like Zarbee’s and Neutrogena. Read more here.

Installation 114

Installation Education Consulting Communication 114

Event Marketer: B to C Events

MARCH 1, 2024

Guests at Nobu Hotels in Atlanta, Chicago, Las Vegas, Miami Beach and Palo Alto traveled back in time to Japan’s late Sengoku period through pop-up lobby installations showcasing costumes and designs seen in “Shōgun.” In the two weeks leading up to the Hulu premiere on Feb. Hotel guests checking in from Feb.

Installation 119

Installation Collaboration Social Media Hospitality 119

Event Marketer: B to C Events

JULY 2, 2024

Videos started popping up on social media of digital banners spotted at KIPCO Tower in Kuwait (Team Black), Marina Bay Sands in Singapore (Team Black), Sydney Tower in Australia (Team Green) and the Eiffel Tower (Team Green). Partners: Giant Spoon, experiential; Jepol Industrial Rope Access, dragon installation.

Social Media 118

Social Media Media Installation IT 118

Event Marketer: B to C Events

JULY 29, 2024

SAMSUNG JUST FOLDED A SINGLE-DECKER BUS IN HALF Samsung had London commuters doing double takes last week after unveiling a series of public art installations featuring “folded” objects that most certainly shouldn’t be folded without proper supervision. The endeavor took two months to design and build.

Installation 118

Installation Social Media Transportation Media 118

Event Marketer: B to C Events

JULY 9, 2024

On Sunday, Chestnut accepted Buffalo Wild Wings’ social media invitation to chow down 200 boneless wings at one of its restaurants on July 8 during all-you-can-eat wing night. CFF is billed as a premier festival dedicated to climate-related film and media that “break the boundaries and expectations of what climate cinema can be.”

Digital Media 113

Digital Media Social Media Media Installation 113

Event Marketer: B to C Events

AUGUST 2, 2024

One of the things we’re excited about is having captured content on-site that we’re going to funnel into paid media in the future,” Allison Stadd, svp-brand, culture and media at Shipt told EM. “I Make a meaningful investment in education.

Education 105

Education Installation Retail Pinterest 105

Event Marketer: B to C Events

OCTOBER 7, 2024

Reservations for the experience were completely sold out, but NBC instituted a standby line at the event, in addition to making many of the photo ops accessible to everyone, like a “Dun Dun” logo installation outside the station. The only crime here is that we didn’t snag a Kane’s donut. 29 without the brand’s authorization.

Installation 114

Installation Government Electronics Social Media 114

Event Marketer: B to C Events

JULY 1, 2024

( Agency: Preacher) NETFLIX IS BLASTING ’80S TUNES ACROSS THE UK Netflix is pumping up the jams and the ’80s nostalgia across the UK with larger-than-life boombox installations designed to tout its film “Beverly Hills Cop: Axel F,” which debuts July 3. No disturbing the peace here.

Installation 114

Installation Collaboration Media Engagement 114

Event Marketer: B to C Events

AUGUST 22, 2024

It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. As talent walked the 60-foot-long step-and-repeat, both actors and media members were unaware that Disney had planted photographers and security guards in the press line to prepare for the spectacle ahead.

Media 115

Media Installation Communication Engagement 115

Event Marketer: B to C Events

MARCH 25, 2024

IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money. The Walmart-backed cashback rewards app hit NYC last week, and will make its way to Chicago and Denver in April, with interactive “Make It Rain” installations designed to look like fluffy clouds.

Installation 114

Installation Social Media Insurance Utilities 114

Event Marketer: B to C Events

SEPTEMBER 23, 2024

The pink-hued restaurant interior includes whimsical design touches, like a life-sized carousel “horse” (looks more like a unicorn to us) for kids to play on, sassy neon signs along the walls, a larger-than-life ice cream sundae installation with a rotating cherry on top and a 10-person ice cream bar featuring an epoxy-encased sprinkle display.

Electronics 110

Electronics Social Media Installation Retail 110

Event Marketer: B to C Events

JANUARY 8, 2024

In its debut as presenting sponsor of the Pop-Tarts Bowl, the notoriously quirky brand created an end-of-game spectacle featuring an “edible” mascot named Strawberry who was lowered into and “baked” inside a larger-than-life toaster installation. Buzz-worthy? 7) and New York (on Jan. 7) and New York (on Jan.

Automotive 123

Automotive Social Media Installation Media 123

Event Marketer: B to C Events

JANUARY 15, 2024

Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. 21, Event Marketer will host the first installment in a new quarterly series of LinkedIn Lives featuring expert panels and the release of new tactical event measurement tools.

Collaboration 97

Collaboration Media Installation Education 97

Event Marketer: B to C Events

JULY 30, 2024

Partner: KAP Media, building wrap) Photo credit: Spearhead Media HULU Last year, with a newly launched sub-brand for anime fans dubbed Animayhem , Hulu developed a large-scale SDCC activation of the same name and generated a ton of buzz. Google Play rewards and Marvel collectibles were also up for grabs.

Installation 126

Installation Engagement Media Retail 126

Event Marketer: B to C Events

JANUARY 15, 2024

SWIFTIES GET BURNED BY A COOKWARE SCAM Taylor Swift may “polish plates until they gleam and glisten,” but she doesn’t hawk Le Creuset cookware on her social media channels, as the latest AI deepfake ad suggests. The New York City Galaxy Experience Space will be open Jan. 17 through Feb.

Social Media 124

Social Media Media Installation Engagement 124

Event Marketer: B to C Events

APRIL 22, 2024

So before she released “The Tortured Poets Department” (“TTPD”) on April 19, the queen of Easter eggs herself teamed up with Spotify on a library-themed art installation at The Grove in Los Angeles that offered clues about the new record around every shelf. The CTO will be tasked will traveling around the U.S.

Social Media 121

Social Media Installation Media IT 121

Event Marketer: B to C Events

MARCH 11, 2024

There were also airbrush tattoos, photo moments, festive balloon installations, listening stations and a bar and patio area where attendees could cash in two drink tickets and chill out. REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda.

Installation 105

Installation Social Media Engagement Education 105

Event Marketer: B to C Events

AUGUST 19, 2024

15-18, visitors could explore larger-than-life LEGO brick installations showcasing magical creatures, all built by LEGO Master Builders over the course of hundreds of hours and comprising nearly 70,000 bricks. To inspire kids to use their imaginations before heading back to school.

Mood Board 114

Mood Board Installation Media Engagement 114

Event Marketer: B to C Events

MAY 20, 2024

Ahead of the May 12 premiere, in partnership with Bustle Media, the network treated 200 guests at New York City’s McKittrick Hotel to immersive performances and sensory touchpoints that teased the new season across five floors of space. Bloody brilliant.

RSVP 121

RSVP Installation Collaboration Management 121

Event Marketer: B to C Events

MARCH 11, 2024

And with the latest installment, “Ghostbusters: Frozen Empire,” about to hit theaters, Sony is thrusting the venue into the limelight once more. The brand invited 30 influencers and their plus-ones on a four-night, all-expenses-paid trip to Bora Bora, where they stayed in bungalows at the Four Seasons Resort, surrounded by piles of gifts.

Insurance 110

Insurance Collaboration Social Media Installation 110

Event Marketer: B to C Events

SEPTEMBER 9, 2024

There, inside the “Funko Funzone,” fans encountered a life-sized Funko collectible box installation that they could step into for photo ops, a range of games and prizes, plus the opportunity to build and personalize their own Pop! 5 in the Kansas City Power & Light District. Yourself figurine digitally.

Social Media 114

Social Media Electronics Media Installation 114

Event Marketer: B to C Events

JANUARY 22, 2024

To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. Treat consumers to sweet samples. Agency: 160over90.

Social Media 114

Social Media Media Groomsmen Installation 114

Event Marketer: B to C Events

FEBRUARY 21, 2024

–Stephen Kipp, EVP-Events and Brand Experiences, Paramount An in-depth look into the experiences and logistics of Paramount Mountain’s expansive footprint and virtual ride With so many brands competing for fans’ attention on the ground during Super Bowl LVIII, Paramount stopped traffic with the biggest installation on the Las Vegas Strip.

Media 121

Media Installation Centerpiece Management 121

Event Marketer: B to C Events

SEPTEMBER 16, 2024

It all began last week on Friday the 13 th when FX installed “scream chambers” in Los Angeles, Nashville and New York. British media and events company Informa has swooped in to take over the flagship event in Anaheim, CA. How, you might ask? The network additionally cast out a nationwide “call-to-scream,” that gave other U.S.

Engineering 115

Engineering Installation Media Celebrant 115

Event Marketer: B to C Events

AUGUST 15, 2024

(Lead Agency: Media.Monks; Builder: Sparks) Sampling Manifested Then in March, Coca-Cola’s AI-fueled mission continued as it celebrated the launch of its new Spiced flavor with a vibrant “Spiced Shop” experience and art installation that fused genAI and artistic expression.

Bouquet 121

Bouquet Procession Installation Engagement 121

Event Marketer: B to C Events

APRIL 1, 2024

From Meow Wolf’s ethereal art installations to events with astronauts like Dr. Sian Proctor and Nicole Stott to live performances by artists like Vulfpeck and Zeds Dead to a multimedia exhibition that promises to take attendees on a “journey into the inner realms of consciousness,” the festival boasts a jam-packed agenda and a trippy vibe.

Social Media 118

Social Media Installation Media Celebrant 118