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The Brief: Personalized Poetry and Designer Dogwear

Event Marketer: B to C Events

Apple posted the spectacle across its social media channels, releasing a video recap that showed suit-clad workers wearing Lumon Industries IDs and holding clusters of blue balloons with Mark S.s The individuals ultimately gathered around one larger-than-life balloon installed on a simple white platform that read Severance.

Retail 96
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The Brief: FBI Raids and a 29Rooms Revival

Event Marketer: B to C Events

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Attendees will have a chance to participate in hands-on activities, vibrant art installations and transformative moments. Moral of the story? Question everything.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer: B to C Events

From March 7-8, consumers could embark on an investigative mission through a ship wreckage installation, where they encountered a containment breach and alien specimens (not all creatures survived the crash intact), and along the way, discovered new details about the series, scored exclusive merch and participated in themed photo ops.

Media 110
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Brianne’s Story of Survival & How To Prepare For Unexpected Circumstances

Certified Wedding Planner Society

My last memory was of me taking a photo for my obligatory social media picture of my plans for the day. I could not drive, I was limited on the time I could work, and because they still hadn’t determined what had caused the Sudden Cardiac Arrest – I had a defibrillator surgically installed under my left arm.

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

Together, the artist and tequila maker unveiled an 1800 Cristalino Court installation designed to transport consumers to the blue agave fields of Jalisco, Mexico. Both Xtadium and Horizon are owned by the social media giant.

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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer: B to C Events

Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification.

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‘Alien: Romulus’ Unleashes Facehuggers in NYC, Plus Six More Head-turning P.R. Stunts

Event Marketer: B to C Events

The creatures are now making their way to theaters for advance screenings of the franchise’s seventh installment, surprising (and scaring) moviegoers. Those who came across the nuns were encouraged to post photos on social media for a chance to win prizes. The nuns then climbed into an “I’ll Be Zap!” between 8th and 9th Avenues.