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Nat Geo’s Cinematic ‘Hexadome’ Installation Inspires Repeat Visits at D23

Event Marketer: B to C Events

To remind fans that Nat Geo offers a diverse collection of content and that it all falls under the Disney umbrella, the brand built a spherical theater installation that enveloped viewers in its top series and transported them around the planet with the help of six massive screens and 52 speakers.

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How American Weed Co.’s Presenting Sponsorship Made History at Cali Vibes

Event Marketer: B to C Events

The link between music and weed dates back thousands of years, but a cannabis brand has never served as a presenting sponsor of a major U.S. Over in the Vibes Village presented by American Weed Co., s Presenting Sponsorship Made History at Cali Vibes appeared first on Event Marketer. From Feb 16-18, American Weed Co.

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The 2024 Fab 50: Recognizing the Event Industry’s Top Builders

Event Marketer: B to C Events

The Best Exhibit and Event Fabricators Serving the Experiential Marketing Industry Like the industry it serves, the landscape of exhibit builders fabricating trade show booths, branded installations and outdoor activation structures for corporate clients is in a state of constant evolution. Presenting, the 2024 Fab 50.

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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer: B to C Events

Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The NCAA’s March Madness set records this year with the women’s title game drawing more viewers than the men’s for the first time, and attendance across both the men’s and women’s championships at historic levels.

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The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer: B to C Events

IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money. The Walmart-backed cashback rewards app hit NYC last week, and will make its way to Chicago and Denver in April, with interactive “Make It Rain” installations designed to look like fluffy clouds. But wait, there’s more.

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Trends in Event Planning: What's Hot and What's Not

Souvenir Weddings & Events

This can be achieved through interactive installations, virtual reality (VR) experiences, augmented reality (AR) elements, or themed environments that engage all the senses. Immersive Experiences: One of the hottest trends in event planning is creating immersive experiences that transport attendees into a different world.

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The Brief: Foldable Buses and the Stayman Islands

Event Marketer: B to C Events

SAMSUNG JUST FOLDED A SINGLE-DECKER BUS IN HALF Samsung had London commuters doing double takes last week after unveiling a series of public art installations featuring “folded” objects that most certainly shouldn’t be folded without proper supervision. The endeavor took two months to design and build.