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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer: B to C Events

Agency: Day One Agency) Photo credit: Alison Yin/AP Content Services for American Express AT&T Returning once more as presenting sponsor of NBA All-Star, AT&T had a multifaceted presence in San Francisco. It also served as presenting sponsor of the NBA x HBCU Classic. Agencies: Wasserman, experiential; Extension PR, p.r.)

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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer: B to C Events

Wendy’s installed massive signage across its footprints, with its Wendy persona front and center. The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification.

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How HBO’s ‘House of the Dragon’ Stunts Had Fans (and Press) Doing a Double Take

Event Marketer: B to C Events

Videos started popping up on social media of digital banners spotted at KIPCO Tower in Kuwait (Team Black), Marina Bay Sands in Singapore (Team Black), Sydney Tower in Australia (Team Green) and the Eiffel Tower (Team Green). Partners: Giant Spoon, experiential; Jepol Industrial Rope Access, dragon installation.

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The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer: B to C Events

IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money. The Walmart-backed cashback rewards app hit NYC last week, and will make its way to Chicago and Denver in April, with interactive “Make It Rain” installations designed to look like fluffy clouds. But wait, there’s more.

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The Brief: Foldable Buses and the Stayman Islands

Event Marketer: B to C Events

SAMSUNG JUST FOLDED A SINGLE-DECKER BUS IN HALF Samsung had London commuters doing double takes last week after unveiling a series of public art installations featuring “folded” objects that most certainly shouldn’t be folded without proper supervision. The endeavor took two months to design and build.

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The Brief: Frozen Billboards and Victorian Peep Shows

Event Marketer: B to C Events

For the many consumers who aren’t aware that Pop-Tarts and Cheez-It are both owned by Kellogg’s, some on-the-field antics from both brands’ mascots over the last week have caused quite a stir on social. Naturally, extraterrestrial life presents a new demographic for marketers. 7) and New York (on Jan. 7) and New York (on Jan.

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The Brief: Ketchup Insurance and Firehouse Takeovers

Event Marketer: B to C Events

And with the latest installment, “Ghostbusters: Frozen Empire,” about to hit theaters, Sony is thrusting the venue into the limelight once more. The brand took care to ensure the famous “Ghostbusters” sign that hangs outside the firehouse was present, and positioned precisely as it was in the movies—and superfans caught on early.

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